When I launched a YouTube channel a couple of months ago for video versions of my essays, I started inserting short parody ads into the episodes. My essays were serious, but the parodies were ridiculous and fun. At least to me.
Since these shorts have nothing much to do with the video essays — and function a bit like the cartoon shorts that used to run in theaters before movies many decades ago — I decided to set up a separate channel just for these shorts.
The whimsical conceit of the name and concept is that I’ve set up a factory to crank out silliness that is occasionally funny but always ridiculous and unnecessary. That’s why the logo shows film spooling onto a reel as it comes out of an old-fashioned industrial complex.

Why have I kept dreaming about baby in need for last two weeks?
The child in me never learned to feel at home as part of a group
Most of nature follows instinct, but humans often ignore voice
When politicians insist the ‘war on drugs’ is working, they’re just following majoritarian incentives
Genuine love is always extreme — and it rarely makes any sense
Top secret weapon for homeland security: the ‘Sno-Cone’ machine
Relationships he couldn’t mend were tragedy of my father’s death
Here’s the jobs growth Obama promised—in federal workers