If I tell you a secret, will you keep it just between the two of us?
OK. Here it comes. My new podcast isn’t very good yet. If you’ve already heard some of the episodes, you might be relieved to hear me say that. You might be thinking, “Well, duh. Everybody else knows this, but I’m surprised you admit it.”
I’m not just being self-denigrating when I say this. I mean it with all sincerity. But there’s something I have to add — which I think is the more important part of the story.
Roughly 98 percent of the podcasts out there — out of about 750,000 active podcasts right now — are dreadfully bad. And when I admit that my podcast isn’t very good, I’m saying that with the knowledge that my “not very good” podcast might already be in the top 25 percent in terms of quality — only because most podcasts are so incredibly awful.
This leaves me baffled at what most people are producing — and it also leaves me encouraged about my future prospects. Let me tell you what prompts this thought.