It’s scary that search engines are driving how digital content is written today. If you want the things you write to be found by more folks online, you have to consider what’s called “search engine optimization.” Experts in SEO can tell you how to rank more highly in Google searches, but they have nothing to say about connecting with real people with insights that matter. I want to do technical things such as make my pages load faster, but I don’t want to change what I’m writing so that a search engine will like it more. By the standards promoted by these SEO experts, none of the great books which have influenced me over the years would have been written (or discovered). Something is wrong with culture when software developers and geeks drive writing more than writers and thinkers.
If you haven’t already seen it, please be sure to take a look at the five-minute video that I posted over the weekend about my recent site redesign. I had talked about it for months and then it was a messy transition, but things are finally as they ought to be. Click here to watch my brief ramble on the subject if you’re interested.
When you talk about “the good old days,” it’s easy to forget the past wasn’t so great for many of our fellow Americans. (I made this point in “What if ‘the Good Old Days’ were never as good as you remember?”) On Friday, I discovered the new album of one of my all-time favorite artists was available and he has an excellent song which makes a similar point. Pat Terry was one of the pioneers of modern Christian music in the 1970s and his new song, “Whose Good Ol’ Days?’ reminisces about the differences between the black and white communities where he grew up in Georgia. Without pushing guilt or anger on those who might have been blind to the issue at the time, the song gently covers ground which is similar to what I wrote about.