Have you ever wondered how the social media world works for so-called “influencers”? I find it comical, so I thought I’d share with you. I frequently get offers such as what I’m about to describe. And if I’m getting such offers — as a relative nobody in the online world — you can only imagine what people with huge audiences are offered. It starts with an email appealing to my ego: “We came across your online presence and we LOVE your style. We’d love to have you as one of our Brand Ambassadors. To celebrate our new [Brand Name] collection, we want to give you a FREE Watch so you can post a picture of you wearing it and drive more exposure to our brand.” Did you hear that? They love me. They want me to be seen wearing their cheap $59 watch so other people will think, “If this amazing influencer wears that, surely I should buy one.” They even offer me commissions on the watches sold from people clicking from my site. So the next time you see some alleged “influencer” touting something online or on social media, remember that this is what it’s probably all about. It’s laughable.
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