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David McElroy

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Banned Super Bowl ads? It’s a new way for you to cheaply play victim

By David McElroy · December 4, 2013

Reporter's notebookRandom recent thoughts that never led to longer pieces, sometimes because of time constraints:

I’m amused by the dishonest games that some companies and political causes play today related to Super Bowl ads. Here’s the new way to get attention. Make a cheap 30-second spot with a controversial message that you know the NFL will reject. (There are plenty of mainstream bidders for those ads, so the NFL doesn’t need to take a chance on causing controversy that it can avoid. Any savvy media buyer can explain this to you.)

Then submit the ad to the league and wait to be told that it’s not the sort of ad the NFL wants for the Super Bowl. After that, start yelling loudly about censorship and then get outraged people online to all share your banned” ad — an ad that nobody else would have watched otherwise. This way, tons of people see your ad and you’re not required to pay $4 million for an ad that you couldn’t afford anyway. Smart, huh? Yes, but very dishonest.

A gun company is doing it this year. PETA was doing it as far back as 2009. And others have been doing it since then. Some might see it as just being smart, but I see it as really dishonest, because the people who are complaining about being banned had no intention of spending $4 million to ran an ad. (Most of them almost certainly had no ability to spend that kind of money for 30 seconds of air time.)

Trying to write something that’s completely honest and true is difficult, because ego and “spin” try hard to get into the way. The more honest and true I can be with my words, the more simple and clean they feel to me. When my ego has an agenda, the words seem convoluted and slimy, even if they’re persuasive, like what you’d expect from a used car salesman. Writing anything that’s completely clean and honest is hard, but when it happens, it feels as though I’ve cleaned something on the inside. I wish I could feel more often that I’ve successfully done it.

I’ve recently realized that one of the biggest reasons I look forward to making a lot of money is that it will give me the ability to patronize the rare artists who I actually care about supporting in a semi-serious way. I don’t care about the trappings of wealth that matter to most people, but the idea of being able to underwrite the production of an album that would otherwise go unrecorded or a film that I want to see produced is a powerful incentive.

Once a narrative gets established, it doesn’t matter whether it’s true or not. Everybody “knows” it’s true and keeps telling the same story.

Some marriages remind me of the old movie, “Weekend at Bernie’s.” The marriage is dead, but somebody keeps dragging the body around and pretending it’s still alive.

It’s interesting to realize how much of our judgment about other people is made from subtle clues we’re not fully conscious of. We notice some little thing about a person or situation and draw tentative conclusions, possibly unconsciously modifying the conclusions as more subtle clues show up. We decide things about people — whether we like them, whether they’re trustworthy, whether they’re safe for us to be around — and we’re rarely aware of why we really think those things (even though we justify our opinions in an after-the-fact way).

We sometimes come to unfair conclusions about people this way, but the truth is that our unconscious heuristics are right far more often than they’re mistaken.

For some people, life is mostly a long series of con games — a desperate attempt to get their need of the moment filled without real reciprocation. To them, things such as love and trust are to be unconsciously faked, partly because they’re afraid and partly because they don’t know how to really love or trust. Like emotionally undeveloped small children, they simply manipulate people into giving them what they need in the moment.

Unless they ever learn what’s important and take dangerous emotional risks, all they’ll ever do is con people around them — people who trust them and who believe what the glib false exterior is telling them. I feel sorry for people like this, because they’re more like scared animals backed into a corner than they’re like those who want to hurt anyone. Many of them even feel guilty for how they live. But they don’t know another way to live, so life is painful, exhausting, pointless and dishonest.

A simple look at what I’m eating tells me how well I’m doing emotionally each day. If I’m eating good foods, I’m doing well. If I’m eating junk, I’m probably in a dark place emotionally (or heading there). It’s a bit like a sugary mood ring.

I don’t like empty cliches or most expressions of dogma, whether they’re about politics, theology or most anything else. When you say some version of, “This is the complete truth and I’m here to educate you,” you cut off discussion and connection with others. You put yourself above others. And when you do that with cliches, you preemptively cut off discussion in a pious way that makes it clear you don’t welcome thinking and insight. The worst part, though, is that those most likely to use these cliches and dogma have never honestly questioned their own assumptions, so they’re likely to feel superior to those they’re lecturing, even if they’re lecturing in good faith.

The more I think and feel and experience, the more I realize that all I can say is, “This is what I’ve experienced, so this is what I currently believe truth is.” What I believe in a decade — or five years or maybe even six months — might contradict some of what I believe is truth today. But all I can do is to share what I believe to be true — and be ready to change my mind when I discover ways in which I’ve been wrong.

The passions that motivate us seem to run in packs. When one of them disappears, the others all seem to follow. I never used to understand what artists meant when they spoke of a muse that motivated them. But I understand now. A muse is just a passion — most typically a deeply expressed love for someone else — and that passion attracts other passions.

Collectively, they can ignite desires and capabilities that bring out the best and most visionary in a person. That seems to be why a muse enables a writer or other artist to find something inside that has been hiding. The muse doesn’t bring anything that wasn’t already there, but the presence of the muse is the passion that lights an internal fire that makes the artist manifest what he’s really been hiding all along.

So I’m not sure that any great art or great achievement happens without a muse to light the fire of passion.

If you think fast food wages are too low, then don’t take those jobs. If you are worth more than what fast food jobs pay, someone will offer you money appropriate to the value you can bring to a job. If you are NOT worth more money, then improve yourself and become worth more. Those are your choices.

Complaining that someone should pay you more than the value you provide just makes your look like someone who doesn’t understand voluntary exchange. No one owes you a job or a living. It’s your business to make yourself worth employing at higher wages.

I’m very aware of evil and injustice in the world around me, but I don’t usually waste my time anymore on angry arguments and unwinnable fights — which do nothing positive for me or others. This seems to confuse some people. I’m more interested in finding loving ways that good people can safely live in peace than I am in defeating and arguing with those who try to stop us.

It’s a longer-term strategy, but I believe it will actually work — and it’s an approach that lets me enjoy the good that’s in the world instead of just being obsessed with the evil.

People who are actively fighting the coercive state are fighting on the government’s terms. I don’t fight the state. I’m simply waiting for what I see as its inevitable collapse. Every empire eventually crumbles. Some are entirely destroyed and some stick around as shadows of what they once were.

I think it’s dangerous and counter-productive to try to bring the coercive state system down. The smart alternative is to plan for how to take advantage of the point in history when it’s time for change and opportunity is everywhere. Until then, I see “political activism” as a waste of time. But everyone has to pursue what makes sense to him.

One of the saddest aspects of modern digital life is that it seems to make many people feel that they absolutely must refute everything they don’t agree with.

The control that almost any person or group has over you starts in your own head.

Facebook frequently serves to remind me why I stay away from large groups of people as much as possible.

I’m suffering from “outrage fatigue” from all the posts on Facebook and Twitter constantly telling me to be angry or outraged by something or other.

If you’re posting links to insane theories about a conspiracy between NASA and “the mainstream media” to cover up something vaguely nefarious about the comet ISON, you’re way too nutty for me.

I keep seeing articles that purport to explain how to hide from the NSA. I just want to live in a way that the NSA won’t care that I even exist.

And, finally, did you know that the cast of Star Trek: the Next Generation sang “Let it Snow”? They did. Seriously. Well, sort of. You’re enjoy it if you’re a fellow nerd.

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Future Photo Display

As part of my effort to rid my life of social media, I will no longer display links to my two Instagram accounts here. Those accounts will be dormant for the time being and will eventually be deleted. I plan to have a method for displaying photos here instead, but the solutions I’ve tested so far have been disappointing. I’m still working on it.

My Instagram

It’s too bad Meg can’t relax a little more, huh? I It’s too bad Meg can’t relax a little more, huh? I’m obviously kidding, because this little girl has quite a bit of confidence when she’s hanging out with me — and she has more confidence around the three boys every day, so that makes me happy. She’s been a great addition to the household.
By the time I left the office about 5:30 p.m. Frid By the time I left the office about 5:30 p.m. Friday, some light rain from the approaching hurricane was starting to fall. It’s been completely cloudy in Birmingham all day because of the bands of clouds pushing north from the Gulf of Mexico. About halfway home, I noticed that the sky had suddenly started exhibiting this beautiful orange glow to the west. So even though it was far too cloudy for us to see a real sunset, the light was still colorful enough and bright enough to punch through at the horizon. So I stopped on the Cahaba River bridge on I-459 and caught this quick shot. Within just a couple of minutes, the clouds had covered up the color — and the rain started getting a bit harder. By morning, we should have howling winds and serious thunderstorms. Let’s just hope there are no tornados spawned by this storm in our area.
I need some new portraits of myself, so I tried a I need some new portraits of myself, so I tried a few shots after I got home late Monday night. This one wasn’t great, so I’ll try again later, but I can use it until I have time to shoot another. I was too lazy to light this one properly — and it shows. 😺
Sunset, Leeds, Alabama — August 27, 2026 Sunset, Leeds, Alabama — August 27, 2026
Sunset, Leeds, Alabama — August 19, 2026 Sunset, Leeds, Alabama — August 19, 2026
When I got home at midnight Monday, I was doing so When I got home at midnight Monday, I was doing some work in the studio and Oliver wanted to join me, so I showed him around to acclimate him to the place again. He rarely goes in there, but I have pictures of him in that studio on the night I brought him home as a kitten. 😺
Earlier this week, I found two photos of Lucy and Earlier this week, I found two photos of Lucy and me that I had never seen. I loved finding the pictures, but seeing these photos left me thinking about the effect it has on us when we lose an animal we love — and it was also a reminder of how much my life has changed for the last nine months it’s been since I lost her. I wrote an essay about this. You can find it as the most recent post at davidmcelroy.org right now if you’re interested. I really do miss this sweet girl.
When I take lightning pictures, I’m always hoping When I take lightning pictures, I’m always hoping to get just one usable photo, but I got two dramatic images tonight. You might recognize the water tower and communication tower that you’ve seen in many of my sunset photos. This is about a mile from my house in Leeds, which is just east of Birmingham.
For those who are in places where it’s miserably h For those who are in places where it’s miserably hot today, here is a minute of light rain and gentle thunder from my back yard late Saturday afternoon. It’s very relaxing to stand at my back door and watch this, especially since the heat is pretty mild today — 80 degrees (about 26 celsius) — for July in the American South.
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Critter Instagram

Sam has to hide his “bat wings” for most of the ye Sam has to hide his “bat wings” for most of the year, but at Halloween, everybody just assumes it’s a costume. 😺
It’s a few minutes after 6 a.m. and I’m finally go It’s a few minutes after 6 a.m. and I’m finally going to bed, so I just went to the office to tell the cats good night. Or good morning, I suppose would be more accurate. Meg was relaxing on a middle level of the castle. Although there are plenty of nice spaces on which she can recline, she has chosen to curve her body around a cutout the leads to a cave on the next level down. She and her brothers were all asleep when I showed up to bother them.
From the CritterCam: The webcam happened to catch From the CritterCam: The webcam happened to catch all three of the boys in very similar poses Thursday afternoon. I think they love the heated pad. As far as I know, Meg hasn’t discovered it so far.
The cats and I are hanging out in the Jetsons’ uni The cats and I are hanging out in the Jetsons’ universe tonight and it’s quite a fun place. It was 64 years ago when this show first went on the air. Meg didn’t want to be so close to the boys, so she asked for her own little private cabin for now.
At midnight, Oliver is giving me a chance to make At midnight, Oliver is giving me a chance to make a formal portrait of him on the bed. I love the contrast between his gray fur and the red bedspread in this lighting.
From the CritterCam: As I check the webcam late We From the CritterCam: As I check the webcam late Wednesday afternoon, it looks as though Oliver has a lot on his mind. Either that or he’s watching one of the other cats do something in the floor below. Either way, the intensity on his face amuses me.
Meg has been napping in one of the caves of her ca Meg has been napping in one of the caves of her castle Wednesday afternoon. The three boys are also asleep, so the house is pretty quiet as I work.
At 3 a.m., Alex and Sam are sound asleep together At 3 a.m., Alex and Sam are sound asleep together on the heated pad in the darkened office. I think it’s time for me to take cue from them and get to sleep myself.
From the CritterCam: Alex was on the heated pad Tu From the CritterCam: Alex was on the heated pad Tuesday afternoon when Sam climbed up onto the back of my chair to see whether there was room for him to join Alex. This was the first time I’ve seen more than one of them on the heated pad at the same time this year, but it always happens each year. When it gets cold enough, we’ll see at least three of them on there.
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I’m seeing a lot of simplistic and dishonest explanations right now for the current rioting in France. Those on the populist far right claim it’s all about Muslim immigrants to France disrupting the culture. Their message is that this sort of thing is going to happen in the U.S. unless “we defend the border.” On the far left, socialists and their fellow travelers claim the riots are all about wealthy people in France not paying enough taxes, resulting in cuts to government services. The truth is far more complicated, but it’s rooted in the decline of population growth in Europe. There simply aren’t enough young workers paying into the tax system anymore, so cuts in social services were inevitable. There is genuine cultural tension as more and more people immigrate from other countries, but government cuts to education and other services are even more important to what’s happening. The situation is complicated, so don’t let dishonest people with U.S. political agendas tell you that it happens to support whatever they were already promoting for partisan reasons.

Here’s another reason to appreciate the cats in your life: New research involving 93 countries found that places with more cats per person also tended to have happier people. The researchers say the finding fits with previous evidence that living with pets can reduce loneliness and stress while providing companionship, emotional attachment and social support. The study doesn’t prove that cats cause greater happiness, but it certainly adds to the evidence that sharing your home — and your life — with a cat might be good for you.

The company that owns Facebook and Instagram is heavily promoting its new AI-based software assistant called Muse, but people who are using it as it was designed are incredibly foolish. An early adopter of the software discovered that a few days ago when he advertised an item for sale on Facebook Marketplace — and he inadvertently gave Muse full authority to act on his behalf. The software agreed to a lowball offer made by another Facebook user and then gave that man the home address of the man for whom he was an agent. The software told the buyer that the seller was home and waiting for him. When the buyer showed up and waited angrily, the would-be buyer left an angry review for the man. And this angry man had the seller’s home address. It was only well after that that the software reported what it had done and admitted it had made a mistake. I won’t be putting that much power into the hands of any software. I think anyone who agrees to such terms is a fool. And the software’s user agreement says you’re responsible for purchases the software makes in your name. Nope.

Meet my new girlfriend. Her name is Meg. And she’s my little sweetheart. A couple of months ago, a neighbor across the street told me about a new stray in the neighborhood that she and I were both soon feeding. The cat had been very skittish about contact and she had a lot of scabs and parasites in her fur, but a trip to the vet last week revealed that she was otherwise in good health. The vet estimates her to be 1 to 2 years old. I named her for Meg Murry, the 13-year-old protagonist of Madeleine L’Engle’s wonderful book, “A Wrinkle in Time.” (Please read the book. Don’t watch the horrible movie.) Since we lost Lucy almost a year ago, it seems appropriate that we finally have a new little girl to join the household. She’s already captured my heart, but Alex, Oliver and Sam aren’t there quite yet.

There’s nothing socially acceptable that’s as dangerous as drinking alcohol. Most people grow up being told to “drink responsibly” — and all of us see people abusing this drug in one way or another — but the truth is that drinking alcohol is always a terrible risk. The alcohol in these drinks is toxic and the human liver has to work hard to filter the toxins out. What most people don’t realize is that alcohol is classified as a known carcinogen by the World Health Organization — because of the well-established connection between imbibing and various cancers. Many people have taken refuge behind the idea that light or moderate drinking might be safe, but a new study shows that drinking even one drink a day increases the risks of 10 types of cancer. When I was a teen-ager, I looked around and saw the negative effects that this behavior had on a lot of people and decided not to start drinking, so I’ve never even tried this poison. The evidence keeps piling up that I was lucky to have come to that conclusion early.

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