You have to do your own thing, even when crowds don’t ‘get it’

By David McElroy · May 8, 2023

When I was in college, a morning television show debuted on NBC with a comedian I’d never heard of. His name was David Letterman.

I was soon skipping class to watch this show. It was unlike anything I’d ever seen. The comedy was original and irreverent. I kept trying to get other people to watch it, but nobody I knew was impressed. Pretty soon, it became clear that very few people anywhere were impressed. NBC quickly canceled a brilliantly funny show.

After Letterman eventually became a big star on late-night television, I read about why the morning show failed. Those inside the business said the comedy was simply too new and different for the audience that was watching morning television. Viewers who had grown accustomed to tuning in for game shows and soap operas weren’t ready for David Letterman’s wacky comedy.

Maybe you eventually liked Letterman. Maybe you didn’t. That’s not my point. It’s just that by the standards of the market he entered, his work was too different. It wasn’t what the audience wanted. And he failed.

But Letterman didn’t change his work after that to make the audience happy. He kept doing his wacky and irreverent brand of comedy. He worked hard and eventually earned a late-night spot on NBC. By then, a younger crowd had found him — and he became a wildly successful entertainer.

As I get ready for the debut of my own show on YouTube — The David McElroy Show — I keep thinking about Letterman. It’s not that I have his talent or that I’m even trying to be a comedian. It’s simply that I’m making something that’s different from the rest of what I see on YouTube — and I strongly suspect that a lot of people are not going to “get it.”

For years, I’ve been wanting to do something on YouTube and I’ve been watching how others do things — trying to figure out how to be like them.

I’ve watched instruction from highly qualified people who talk about how to create a successful YouTube channel. Some people have highly structured formulas and their students are frequently successful in earning a nice living by working those formulas.

But I still didn’t know how to be like them. Everything about it felt wrong to me. What was more, I didn’t want to be like them. They were doing things that didn’t interest me.

So now, I’m doing something that seems completely different. I’ve approached this as a complete beginner. I ignored how other YouTube channels do things. I’m following my instincts. I’m doing it my way.

I want you to love what I do. I want you to “get it.” I want you to laugh at the right parts and feel — at least sometimes — as though I’m saying things that ought to be said. I want you to feel as though I’m poking fun at modern culture in ways that deserve to be lampooned.

But I can’t change what feels right to me if you don’t get it.

I don’t care if what I’m doing is right or wrong for the majority of the audience. I just need to make what I need to make.

The worst part is that I don’t fully understand what I’m doing, either. I’m following my instincts, just as I used to do as a child and as a teen when I pursued projects that were too big for me and that I had no business attempting.

Some of what I do will fail, even by my standards. I’m going to feel humiliated at how poorly I pull some things off. And if I can be honest with you, the weakness parts of what I’m making will be when I’m on camera. The strongest elements will show up in parts of the show that reflect my production ideas and writing. It might take me awhile to get comfortable enough on camera to be worth watching. I’m not being modest. I’m just telling you the truth.

But I’m going to follow my instincts. That’s why I’m making ridiculous jokes about an official seal. That’s why there might be a time when I suggest people change the channel. And it’s why I’m going to joke about not wanting to hear your criticism. It’s a joke, but it’s the truth, too.

I’m making something for myself. There will be some number of people who will get what I’m doing and will love it the way I do. And I’m counting on them finding me — over time — and making it worth my while to continue doing this while I get better at it. Maybe it will work and maybe it won’t. But I have to try — and I have to do things my way.

I understand that this is going to limit my audience. A lot of people will not like what I’m making. A lot of people will not get what I’m trying to do. And that’s OK with me, because if you don’t get it, it’s not made for you.

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If you have problems with high blood pressure, I’d like to encourage you to consider making serious changes to your diet. There might be some people who don’t have any choice but to start taking prescription medications for high blood pressure, but I’d like to tell you that I have completely eliminated my issue by eliminating all sugar and almost all carbohydrates. (A couple of months ago, my blood pressure hit 185/144, which was dangerously high — considered stage 3 hypertension.) By completely changing my eating habits, I’m down 22 pounds and my blood pressure is now in the “ideal” range — without taking any medication. In addition, I sleep better and I have more energy. Getting away from the sugar-laden mess that we generally refer to as “highly processed food” has been a life-changer for me. Now my challenge is to avoid slipping back into old habits — by eating in the dangerous ways that almost everyone in our society has come to see as normal.

When I first heard about this, I thought it must be satire. When I discovered it was real, I was appalled, but I still thought it must be a one-time thing from some nutty activist. But it turns out it’s the latest bit of pandering to a bunch of far-left activists who believe that a man can become a woman if he decides to claim he’s a woman. As everybody knows, men have prostate glands. Women do not. Period. End of story. Men can get prostate cancer. Women cannot. But political activists are so eager to pretend that a man claiming to be a “trans woman” is really a woman that they are insisting that “women” be included in public health messages about the issue. This is nothing but political virtue-signaling. If you’re a man, you know which parts you have. You know that you ought to be screened. Nobody is made any safer by dragging far-left gender ideology into simple medical reality.

Every time someone tries to tighten requirements around the use of absentee ballots, I hear screams from Democrats and others on the political left that such efforts are nothing but “suppression of black voters.” These protests have never made sense to me, especially because it’s never been a secret that absentee ballot fraud goes on all the time in certain areas. (Everybody knew it when I worked in politics.) The people who engage in such fraud are rarely caught — often because the local political establishment approves of the crime — but a Democrat who won a primary election in Clay County, Alabama, last year has pleaded guilty to this sort of cheating. Terry Andrew Heflin was running for a place on the Clay County Commission. He was caught ordering seven absentee ballots in the names of various voters and sending them to his post office box — after which he used the ballots to vote absentee for himself seven time. Did he have other people cast additional fraudulent ballots? We’ll never know. But in a primary in which he was able to win with only 141 votes, it wouldn’t take many fraudulent votes to change the election. The next time you hear “civil rights activists” claim that it’s just “voter suppression” to hurt blacks which is at the root of efforts to stop this fraud, remember Terry Heflin. If you care about fair and honest elections, ballot security and voter identity should matter to you.

A state legislator in Maine has been stripped of the ability to speak in the state Legislature — and her votes are not being counted on legislative issues — all because she made a truthful social media post. Rep. Laurel Libby (R-Auburn, Maine) opposes allowing boys to compete against girls’ teams in school athletics and she’s become known for making an issue of it. On Feb. 17, she posted on Facebook about a recent example that she found outrageous. She posted side-by-side photos of a boy named John who competed last year in a state track event and won fifth place against other boys two years ago — and a photo of the same boy (now called Katie) who won first place in the same event this year against girls. Whether you find this outrageous or not, Libby is clearly being honest and truthful about the objective facts of an issue of public importance. But the state Legislature censured her. Democrats decreed that she could not speak in the House and that her votes would not count on legislation — until she apologized for the outrage of telling the truth. She refused and her constituents have been unrepresented in the state House since then. The people who promote this ideology are out of touch with reality and won’t rest until they force the rest of us to join them in this delusion. But even if you agree with “trans” ideology, you should be appalled at this heavy-handed attack on political speech.

The late Steve Jobs was at the center of our culture’s transition from analog to digital. He co-founded Apple Computer. He led the team that revolutionized personal computing with the first Macintosh. As CEO of Apple, he led the development of the iPhone and later the iPad. You would think the children of such a man would be surrounded by technology. But Jobs and his wife Laureen didn’t let their children use iPads. Their home had few screens of any kind. Even though Jobs spent most of his time developing and selling Macs and iPhones and iPads, he was home with his wife and children for dinner when he was in town. The family ate together at a simple wooden table in their kitchen — and there were no digital devices or focus on popular culture. Instead, he’s said to have guided his family toward deep discussions of art, philosophy and education — with no iPads to be found. If the man who guided the development of such products chose a different path for his own children, does that suggest that his digital experience taught him that children need human connection, not screens? And does it suggest the possibility that we might be better off if we made the same choice for our families?

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