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David McElroy

making sense of a dysfunctional culture

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You have to do your own thing, even when crowds don’t ‘get it’

By David McElroy · May 8, 2023

When I was in college, a morning television show debuted on NBC with a comedian I’d never heard of. His name was David Letterman.

I was soon skipping class to watch this show. It was unlike anything I’d ever seen. The comedy was original and irreverent. I kept trying to get other people to watch it, but nobody I knew was impressed. Pretty soon, it became clear that very few people anywhere were impressed. NBC quickly canceled a brilliantly funny show.

After Letterman eventually became a big star on late-night television, I read about why the morning show failed. Those inside the business said the comedy was simply too new and different for the audience that was watching morning television. Viewers who had grown accustomed to tuning in for game shows and soap operas weren’t ready for David Letterman’s wacky comedy.

Maybe you eventually liked Letterman. Maybe you didn’t. That’s not my point. It’s just that by the standards of the market he entered, his work was too different. It wasn’t what the audience wanted. And he failed.

But Letterman didn’t change his work after that to make the audience happy. He kept doing his wacky and irreverent brand of comedy. He worked hard and eventually earned a late-night spot on NBC. By then, a younger crowd had found him — and he became a wildly successful entertainer.

As I get ready for the debut of my own show on YouTube — The David McElroy Show — I keep thinking about Letterman. It’s not that I have his talent or that I’m even trying to be a comedian. It’s simply that I’m making something that’s different from the rest of what I see on YouTube — and I strongly suspect that a lot of people are not going to “get it.”

For years, I’ve been wanting to do something on YouTube and I’ve been watching how others do things — trying to figure out how to be like them.

I’ve watched instruction from highly qualified people who talk about how to create a successful YouTube channel. Some people have highly structured formulas and their students are frequently successful in earning a nice living by working those formulas.

But I still didn’t know how to be like them. Everything about it felt wrong to me. What was more, I didn’t want to be like them. They were doing things that didn’t interest me.

So now, I’m doing something that seems completely different. I’ve approached this as a complete beginner. I ignored how other YouTube channels do things. I’m following my instincts. I’m doing it my way.

I want you to love what I do. I want you to “get it.” I want you to laugh at the right parts and feel — at least sometimes — as though I’m saying things that ought to be said. I want you to feel as though I’m poking fun at modern culture in ways that deserve to be lampooned.

But I can’t change what feels right to me if you don’t get it.

I don’t care if what I’m doing is right or wrong for the majority of the audience. I just need to make what I need to make.

The worst part is that I don’t fully understand what I’m doing, either. I’m following my instincts, just as I used to do as a child and as a teen when I pursued projects that were too big for me and that I had no business attempting.

Some of what I do will fail, even by my standards. I’m going to feel humiliated at how poorly I pull some things off. And if I can be honest with you, the weakness parts of what I’m making will be when I’m on camera. The strongest elements will show up in parts of the show that reflect my production ideas and writing. It might take me awhile to get comfortable enough on camera to be worth watching. I’m not being modest. I’m just telling you the truth.

But I’m going to follow my instincts. That’s why I’m making ridiculous jokes about an official seal. That’s why there might be a time when I suggest people change the channel. And it’s why I’m going to joke about not wanting to hear your criticism. It’s a joke, but it’s the truth, too.

I’m making something for myself. There will be some number of people who will get what I’m doing and will love it the way I do. And I’m counting on them finding me — over time — and making it worth my while to continue doing this while I get better at it. Maybe it will work and maybe it won’t. But I have to try — and I have to do things my way.

I understand that this is going to limit my audience. A lot of people will not like what I’m making. A lot of people will not get what I’m trying to do. And that’s OK with me, because if you don’t get it, it’s not made for you.

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The lights and color might have been more spectacu The lights and color might have been more spectacular a couple of minutes before this, but this was the best view I had of the Monday afternoon sunset from a bridge over I-20 in Moody, Ala.
I just remembered this shot I got a couple of hour I just remembered this shot I got a couple of hours ago of the fading sunset while I was in the Publix parking lot on the way home. If you suddenly find yourself craving Arby’s or Wendy’s, blame the giant icons in the sky, not me. 😃 (BTW, this was with the iPhone’s 8X telephoto lens.) #nature #naturephotography #sunset #birmingham #alabama
I had just pulled into a parking lot Friday night I had just pulled into a parking lot Friday night and was watching traffic through the distortion of the gently falling rain on my car window when I realized that the abstract view I had matched the way I was feeling tonight, so I turned it into a brief abstract video to match my mood.
Get ready for the next great animated Christmas cl Get ready for the next great animated Christmas classic, featuring singing and dancing and danger from Alex, Oliver and Sam. Coming soon to a theater near you. (The funniest part is that if I cared about this as anything more than a Christmas joke, it strikes me as something that could be profitable with the right story development and the right animators.)
Here are a couple of views of the sunset I just wa Here are a couple of views of the sunset I just watched on my way home after showing houses. I didn’t have my camera with me, so these are just iPhone shots. #nature #naturephotography #sunset #birmingham #alabama
This is what it might look like if the cats and I This is what it might look like if the cats and I were cast in a Wes Anderson film.
This is one of the funniest things that ChatGPT ha This is one of the funniest things that ChatGPT has done for me. I asked it to create a movie poster showing what a movie poster would look like for a film starring me. I told it to use my previous writings (from my website) to come up with a title and subject matter. And this is what it came up with. I can’t stop laughing. Also, the software decided on its own to included Oliver. 😺
I just noticed in the past couple of days that the I just noticed in the past couple of days that there’s suddenly far more color in the leaves of the trees, which lets me know that winter isn’t far behind. I took these two photos on a chilly Sunday afternoon nine years ago this week. #nature #naturephotography #colorful #trees #autumn #birmingham #alabama
Some of you might be aware that my dog Lucy died o Some of you might be aware that my dog Lucy died of cancer last weekend. As I’ve been grieving the loss of this beautiful and loving girl, I put together a one-minute compilation of short videos of Lucy from her first two or three weeks with me in early 2016. She was several years old at the time, but living with me provided her first stable home. She was unsure of herself at first, but she quickly developed confidence as she discovered how much she was loved. #dog #dogs #dogstagram #dogsofinstagram #cute #cutedog #pets #petstagram #petsofinstagram #instadog #ilovedogs #birmingham #alabama
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When I got home just now, all three of the cats we When I got home just now, all three of the cats were sound asleep and didn’t show much interest in greeting me. Oliver at least pulled his head up briefly to see if I’d brought anything for him.
From the CritterCam: I find myself wondering what From the CritterCam: I find myself wondering what sort of mayhem the cats are plotting when I find one of them staring into the camera in the middle of the night, as is the case for Alex here just after 1 a.m. 🙀
Alex tried to wake up long enough to tell me goodb Alex tried to wake up long enough to tell me goodbye for the afternoon, but he changed his mind and fell back into his bed before he could drag himself out of it. His afternoon schedule is completely packed with napping.
I set up a camera on a tripod late Sunday night to I set up a camera on a tripod late Sunday night to see if Alex was in the mood to make a little video with me. After trying for several minutes, I realized I was just looking ridiculous and he wanted to go back to sleep. It’s really foolish to coax a cat to do something he’s not in the mood to do. He immediately climbed into the hanging basket of the castle and went to sleep. 😸
Just in time for Valentine’s Day, Alex has release Just in time for Valentine’s Day, Alex has released his hot new single called “Do You Love Me As Much As I Love Me?” You’ll be seeing this in all the record stores where popular music is sold. 😸
At 3 a.m., Alex is the only one of the cats still At 3 a.m., Alex is the only one of the cats still hanging out with me in the bedroom. Oliver and Sam are already asleep in the office. I really enjoy their company when one of more of them stays up with me in this way.
For a cat who was feral just 18 months ago, Sam to For a cat who was feral just 18 months ago, Sam tolerates my ridiculous photo and video sessions pretty well these days. He likes being inside where it’s warm and dry — and he seems to like living with his feline brothers — but I suspect he might prefer a bit more privacy from me at times. 😺
Oliver was asleep on the top level of the castle w Oliver was asleep on the top level of the castle when I went to tell the cats that I was going out for a few hours. It was dark when he briefly lifted his head to see what was going on. Alex was asleep on my desk and Sam was on the heated pad. So it’s quiet and peaceful there right now.
Sam has been lying in an office window Friday afte Sam has been lying in an office window Friday afternoon, but he’s now keeping his eye on Oliver, who’s above him on the fireplace mantle. Oliver is well-known for his sudden attacks on one of his brothers from this position when he gets bored.
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