When I launched a YouTube channel a couple of months ago for video versions of my essays, I started inserting short parody ads into the episodes. My essays were serious, but the parodies were ridiculous and fun. At least to me.
Since these shorts have nothing much to do with the video essays — and function a bit like the cartoon shorts that used to run in theaters before movies many decades ago — I decided to set up a separate channel just for these shorts.
The whimsical conceit of the name and concept is that I’ve set up a factory to crank out silliness that is occasionally funny but always ridiculous and unnecessary. That’s why the logo shows film spooling onto a reel as it comes out of an old-fashioned industrial complex.

After 50 years of lonely pursuit and disappointment, boy finally gets girl
Pursuing conscious life is harder than sleepwalking through a life
Proposals to skip rent payments are rooted in magical thinking
Time to face facts: Most people don’t really want individual liberty
Homeless honor student thrown into jail for missing too much school
‘Don’t ever be afraid to turn page,’ but leaving comfort zone is scary
How do we often know things which we shouldn’t really know?
He couldn’t mold her into himself, but my dad broke Mother’s spirit