Lauren is a university professor. We met several years ago and she immediately impressed me. She was intelligent, thoughtful and highly accomplished. She came across as serious and rational.
One day, she started talking to me about Taylor Swift.
I assumed she simply liked the music. Millions of people do. There wouldn’t have been anything unusual about that. But the longer she talked, the stranger the conversation began to feel.
She told me about traveling to concerts. She talked about exchanging “friendship bracelets” with strangers she’d never met before. She described the emotional connection fans felt with each other — and with Swift herself — in ways that sounded as though she was talking about a guru or messiah.
These weren’t simply people attending concerts for entertainment. They were devotees gathering with other devotees who believed they were participating in something meaningful together. They seemed to believe they had discovered some important truth.
What fascinated me most was the intensity of it. I’ve known religious converts who spoke with less passion. And this woman wasn’t unusual.

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