There are some things about myself that I’d rather not realize. This is one of them.
Facebook recently started sending me regular “report cards” about my posting performance.
“You’ve recently been posting less often,” it said. “Create new content to catch up.”
Catch up to what?
I don’t work for Facebook. Nobody is paying me to keep its users entertained. I have no obligation to feed its endless appetite for photos, videos, jokes, observations or essays. Yet the notification implied that posting regularly was somehow my responsibility — and it gently encouraged me to get back to work.
The message irritated me.
At first, I thought I knew why. Like most people, I don’t enjoy software telling me how to behave. The platform wants more content because more content keeps people scrolling, which benefits Meta. That much is obvious.
But after thinking about it for a while, I realized that wasn’t the real reason the notification bothered me.
The real reason was that it touched a nerve I didn’t want to acknowledge. I’ve become an unpaid sharecropper on the social media plantation — and I’ve let myself be brainwashed to crave the attention that the platforms promise me.

13 observations as we watch for the world to burn in Trump era
After long but necessary detours, the beginning finally nears for me
Time for anger? Dissent is good, but ask what the dissenters stand for
In Colorado, these bureaucrats are taking ‘nanny state’ seriously
Petty politics as usual just might be Chris Christie’s bridge to obscurity
If you’ll quit worshiping celebrities, their antics will quit shocking you
Do I oppose rulers because I hate rulers — or because I hate rules?
What if narcissistic vampire bit me but he never finished the job?
To become a ‘runaway slave,’ you have to free your own thoughts