When I launched a YouTube channel a couple of months ago for video versions of my essays, I started inserting short parody ads into the episodes. My essays were serious, but the parodies were ridiculous and fun. At least to me.
Since these shorts have nothing much to do with the video essays — and function a bit like the cartoon shorts that used to run in theaters before movies many decades ago — I decided to set up a separate channel just for these shorts.
The whimsical conceit of the name and concept is that I’ve set up a factory to crank out silliness that is occasionally funny but always ridiculous and unnecessary. That’s why the logo shows film spooling onto a reel as it comes out of an old-fashioned industrial complex.

Find the partner who needs you; don’t be someone’s backup plan
Honesty, wisdom and insight teach that we have to live with uncertainty
‘I know who you are,’ she said. ‘Do you know who you really are?’
Why exactly is it such a big deal to be invited to the White House?
Illegal bribes mean a politician is corrupt, but the legal things he does are just as immoral
Trip to Memory Lane reminds me some relationships deserve to die
Spooky stories: My friends share their real-life weird experiences
THE McELROY ZOO: Meet Lucy, the dog who used to live on a chain