When I launched a YouTube channel a couple of months ago for video versions of my essays, I started inserting short parody ads into the episodes. My essays were serious, but the parodies were ridiculous and fun. At least to me.
Since these shorts have nothing much to do with the video essays — and function a bit like the cartoon shorts that used to run in theaters before movies many decades ago — I decided to set up a separate channel just for these shorts.
The whimsical conceit of the name and concept is that I’ve set up a factory to crank out silliness that is occasionally funny but always ridiculous and unnecessary. That’s why the logo shows film spooling onto a reel as it comes out of an old-fashioned industrial complex.

I’ll sell you a cookie-cutter home, but I wish you loved good design
Some Ohio State football fans believe a U.S. president has superpowers
Arming teachers for safety likely to create gang that can’t shoot straight
What makes good science fiction? Aya Katz and I discuss ‘Podkayne’
We’re in summer reruns this week
Norman Rockwell or Norman Bates? Holidays are dysfunctional for some
‘Curing’ unpopular beliefs through psychiatry is throwback to ugly past
Few things scare humans like the prospect of living, dying alone
I’m slowly learning how to be contented as an ordinary man