There are some things about myself that I’d rather not realize. This is one of them.
Facebook recently started sending me regular “report cards” about my posting performance.
“You’ve recently been posting less often,” it said. “Create new content to catch up.”
Catch up to what?
I don’t work for Facebook. Nobody is paying me to keep its users entertained. I have no obligation to feed its endless appetite for photos, videos, jokes, observations or essays. Yet the notification implied that posting regularly was somehow my responsibility — and it gently encouraged me to get back to work.
The message irritated me.
At first, I thought I knew why. Like most people, I don’t enjoy software telling me how to behave. The platform wants more content because more content keeps people scrolling, which benefits Meta. That much is obvious.
But after thinking about it for a while, I realized that wasn’t the real reason the notification bothered me.
The real reason was that it touched a nerve I didn’t want to acknowledge. I’ve become an unpaid sharecropper on the social media plantation — and I’ve let myself be brainwashed to crave the attention that the platforms promise me.

Had enough yet? Ready to quit pretending politics changes things?
If you live in Hawaii and want to see my film on TV, public access is coming your way with it soon
The more I understand humans, the less I believe we’ll ever all get along
THE McELROY ZOO: Meet Sam, the baby kitten I stole
For pure ignorance, it’s hard to beat Occupy Wall Street protest signs
Counting on the status quo? Do you have a plan in case things collapse?
Shared misery: Nobody can have air conditioning unless everyone can
Petty politics as usual just might be Chris Christie’s bridge to obscurity