A helicopter pilot was flying outside of Seattle on a very foggy day and got confused about where he was. As he approached an office building, the co-pilot held up a sign for the people in the office building to see, which read, “Where are we?”
The people in the office building grabbed a piece of paper and wrote, “In a helicopter.” When the pilot saw the note, he immediately navigated over to a landing pad nearby. The co-pilot asked, “How did you know where you were based on their response?”
The pilot said, “When I saw that the message was accurate but useless, I knew we were at Microsoft.”
It’s an old joke, but it reminds me of modern reporting about economics. I’ve always known that economics was too complex to get right on television, but there was a day when print reporters could be expected to get the basics right. (The example in the graphic above makes it clear that it hasn’t always been the case, though.) It’s gotten to the point that the things I read in most stories dealing with economic issues are accurate in the technical sense, but provide so little context that they’re useless.