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David McElroy

making sense of a dysfunctional culture

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Creators must be wary of making propaganda or work for own ego

By David McElroy · November 22, 2020

I haven’t made a new podcast episode since August. It’s not just that I’m being lazy, although that’s sometimes true. Instead, I’m evaluating whether podcasting is a good investment of my time right now.

What I have to say here is mostly about me, so it might not be valuable for many others. Read on only if you’re a creator yourself or if you’re curious what’s going on in my creative world. For others, it might be too much “inside baseball.”

I’d been wanting to try podcasting for close to 15 years, so it was a big deal when I launched my first weekly show in January. For about three months, I did a show each week and I learned a lot. But the arrival of the pandemic and the public crisis it created seemed to make my content out of place for the public mood.

So I pivoted by ending the first season and launching another show, one that would give me wider latitude to cover broader topics. I made seven episodes before I put things on hold to think about what I’m doing.

And the truth is that I’m debating what things to focus on right now — and I wonder whether podcasting will ever be more than ego satisfaction for me. At least anytime soon.

I want to be among the best at anything I attempt to do, at least if it’s something I make for an audience, as opposed to something I make purely for myself. And here’s how I see what I’ve done so far in podcasting.

I’m not terrible at it. I’m also not naturally talented enough — or technically proficient enough — right out of the gate that I can consistently make something I’m proud of. I’ve been doing something at the level of a student — sometimes high school and sometimes college. But it’s nowhere close to professional. It’s nowhere close to being good enough to attract the sort of audience that would make it worth the investment of time required.

I’m not just being too hard on myself. I’m just being honest with my evaluation.

It would be a lot simpler to do some sort of interview show, and I suspect I would be more entertaining that way. I’m a good interviewer — especially since I had long experience drawing things out of people for newspaper features — but I haven’t been interested in doing that sort of show.

I wanted to do a scripted show, because that’s the sort of thing that allows a creator to control the message and carefully craft a message. It’s also a lot more difficult to do well. If I worked at it long enough, I think I could become good at it. I would get better with recording and editing technique. I would get better at my performance. I would get better at writing for a radio-type audience.

But I’m questioning whether the investment of time and resources would create something that could attract an audience to make it worth the investment. And I’m questioning whether I could be using the time and resources for other creative projects that would more easily meet my goal of creating good art.

Most podcasts are purely ego gratification for their creators. If you’re making something simply because you enjoy making the work — and you don’t care whether it’s good enough or whether there’s a sufficient audience for it — there’s nothing wrong with that.

When the typical person goes to one of these art evenings with friends — the ones at which people sit around drinking wine and painting some generic art that everybody is copying — he or she is doing it simply to have fun with friends. There’s no thought of making real art or of influencing the world through creating something new and original. There’s no intention of finding a market for the work.

My intention for my work isn’t like that. I have no interest in making something generic. I have no desire to just satisfy my ego and have something to hang on my metaphorical wall. I want to make things that express what I need to say — in ways that connect with a larger audience and give me some commercial success.

If you want to make art — real art of the sort that influences people — you have to avoid ego trips and you also have to avoid propaganda. What does that mean?

If I make a podcast that isn’t good enough by my own standards — and which isn’t heard by more than a few hundred people — it’s basically just an ego trip that lets me brag to people that I have a podcast. It lets me point to something with pride, as long as I ignore the fact that it’s not good enough and it’s reaching a tiny audience.

On the other hand, if I make something that’s nothing but heavy-handed preaching for political or social ideas — in ways that simply “preach to the choir” of those who already agree — that’s propaganda. Advertising and marketing are propaganda in their own ways, but at least everybody understands that you’re representing a viewpoint because you’re being paid to do so.

Most work of this sort is terrible. The disgusting thing is that the people who already agree with such propaganda tell you it’s great, because they love seeing work that agrees with them. Almost every work made to promote political or religious positions is ultimately like this.

(I’d like to deal more with political and religious propaganda and explain why it’s a waste of money and creative talent, but I don’t have room here. I need to come back to that, because understanding that is important to understanding why I’m not interested in making creative works of that sort, even the ones I might tend to agree with.)

I am extremely confident of the ideas I’d like to promote at this point in my life. I’m aware that the ideas I want to explore make me a heretic for most of mainstream culture. But I don’t want to be a street-corner preacher, screaming at an audience that would rather heckle him. I’d like to make art that allows some people to be entertained but find themselves feeling something they didn’t feel before — and quietly thinking, “I’d never thought of it that way before.”

Maybe I’ll decide it’s worth the time and investment to become a first-class audio producer and performer. So I might be back to producing new episodes of my two experimental shows. I might figure out a way to be good enough at it that I can attract an audience and influence culture.

Or I might not.

I’ve been thinking seriously about several potential film projects lately. If I get serious about pursuing those, it just might be that I need to focus entirely on film. Right now, my thoughts are on a fairly easy short film, then a considerably more difficult short film and then a feature that I’ve been wanting to make for years.

Pursuing that path is a very tall order. Not only would it be a lot of work — while I continue to make a living doing things I don’t want to do — but I’d have to stretch myself creatively and solve a lot of time-consuming problems. If I do that, I don’t have time for ego projects, so I might not have time for podcasts anytime soon.

Everything in life is a tradeoff — and it might be that making podcasts isn’t a good enough use of my time, at least for the resulting work I’m making.

I noticed a few days ago that my primary podcast app on my iPhone has marked my latest podcast as “inactive.” Since it’s been 90 days or so since my last episode, I decided it would be worth explaining to you what’s going on (and why).

For the few who care enough about my work to keep up with its future direction, that’s what is really going on. Podcasting might be in my future and it might not. But making some form of art is definitely coming. I assume it will be film, but I’m trying to let it evolve naturally.

I want to make good art. I don’t want to make propaganda and I don’t want to make something just for my own ego. Making good art — by my own definitions — is difficult and time-consuming. But life is way too short to waste it on gratifying my own ego.

I’ll let you know more when I figure it all out.

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Some of you might be aware that my dog Lucy died o Some of you might be aware that my dog Lucy died of cancer last weekend. As I’ve been grieving the loss of this beautiful and loving girl, I put together a one-minute compilation of short videos of Lucy from her first two or three weeks with me in early 2016. She was several years old at the time, but living with me provided her first stable home. She was unsure of herself at first, but she quickly developed confidence as she discovered how much she was loved. #dog #dogs #dogstagram #dogsofinstagram #cute #cutedog #pets #petstagram #petsofinstagram #instadog #ilovedogs #birmingham #alabama
Tonight’s moon is apparently something called a be Tonight’s moon is apparently something called a beaver supermoon. I noticed as I was getting home from work that it was a bright yellowish-orange, so I snapped this a couple of miles from home. It’s not a great photo, but I was pretty happy with it for an iPhone shot on the side of the road. #nature #naturephotography #sky #colorful #clouds #sunset #birmingham #alabama #iphone17pro
I’m heartbroken to tell you that I lost Lucy early I’m heartbroken to tell you that I lost Lucy early Sunday morning. The World’s Happiest Dog lived with me for 10 years, but I can’t say for sure how old she was when she came to live with me. I’ve written a brief article on my website about Lucy and what she meant to me, which you’ll find as the most recent article at davidmcelroy.org if you would be interested. (There’s a clickable link on my profile.) Like every good dog, she was “the goodest dog.” I love her dearly and I’m going to miss her fiercely. #dog #dogs #dogstagram #dogsofinstagram #cute #cutedog #pets #petstagram #petsofinstagram #instadog #ilovedogs #birmingham #alabama
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This was the view on my left this evening as I dro This was the view on my left this evening as I drove home from work. This was on I-459 near the Cahaba River bridge. (I didn’t have my “real” camera in the car, so this is an iPhone photo.) #nature #naturephotography #sky #colorful #clouds #sunset #birmingham #alabama
I have always accepted as obvious the fact that yo I have always accepted as obvious the fact that you couldn’t take a halfway decent photo of the moon with a smartphone. (I don’t count the cheat that Samsung uses in some models to artificially create bits that don’t exist in the optical image.) But a friend shot a picture of the moon with her new iPhone 17 night or two ago, I so snapped one frame as I got out of the car just now. The resolution and detail aren’t great, but this is better than I expected. #nature #naturephotography #sky #moon #birmingham #alabama #iphone17pro
I hope this rainbow over I-459 on my way home is a I hope this rainbow over I-459 on my way home is a good omen for the weekend. 😃
I’m very happy to report that my promotion to star I’m very happy to report that my promotion to starship captain has finally come through, so I’ll be leaving Earth and heading to the stars very soon — just as soon as Starfleet has some uniforms in stock that fit chubby guys like me. Anybody else want to sign up and leave the planet with me. 🖖🏻#startrek
Here’s the sunset that caught my attention on my d Here’s the sunset that caught my attention on my drive home just a few minutes ago. #nature #naturephotography #sky #colorful #clouds #sunset #birmingham #alabama
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Sam has joined Alex on the bed late Sunday night a Sam has joined Alex on the bed late Sunday night and Oliver is in the blue chair, so they’re not leaving much room for me in the bedroom. They don’t see that as an issue, of course. #cat #cats #catstagram #catsofinstagram #cute #cutecat #blackcat #blackcats #pets #petstagram #petsofinstagram #instacat #ilovecats #birmingham #alabama
Our house has been in grave danger this afternoon Our house has been in grave danger this afternoon because an unknown black cat has been stalking the neighborhood. Fortunately for us, Alex is on duty to keep us alerted to developments in this disturbing case. #cat #cats #catstagram #catsofinstagram #cute #cutecat #pets #petstagram #petsofinstagram #tabby #tabbycat #instacat #ilovecats #birmingham #alabama
From the CritterCam: All three cats went to the of From the CritterCam: All three cats went to the office for the night about 10 minutes ago. I’m convinced that Alex knows I’m watching him. #cat #cats #catstagram #catsofinstagram #cute #cutecat #pets #petstagram #petsofinstagram #tabby #tabbycat #instacat #ilovecats #birmingham #alabama
I realize that I look terrible at this angle, but I realize that I look terrible at this angle, but I love the way Oliver looks right here. He was under a chair a few minutes ago, but he came out and climbed onto my shoulder and draped himself down my chest like this. He absolutely does not believe in allowing me to have any personal space to myself. #cat #cats #catstagram #catsofinstagram #cute #cutecat #pets #petstagram #petsofinstagram #instacat #ilovecats #birmingham #alabama #caturday
Oliver is under the new bedroom chair after midnig Oliver is under the new bedroom chair after midnight. If you look at how huge his pupils are here, you can tell how little light was under there. #cat #cats #catstagram #catsofinstagram #cute #cutecat #pets #petstagram #petsofinstagram #instacat #ilovecats #birmingham #alabama #caturday
I tried to let Alex know I was leaving the house f I tried to let Alex know I was leaving the house for a few hours, but he didn’t think that was worth waking up to hear about. #cat #cats #catstagram #catsofinstagram #cute #cutecat #pets #petstagram #petsofinstagram #tabby #tabbycat #instacat #ilovecats #birmingham #alabama #caturday
I was taking a photo of Sam in an office window wh I was taking a photo of Sam in an office window when Oliver jumped through the frame to the fireplace mantle, so the “live photo” feature on the iPhone  turned it into a brief video of Sam watching Oliver jump. #cat #cats #catstagram #catsofinstagram #cute #cutecat #pets #petstagram #petsofinstagram #instacat #ilovecats #birmingham #alabama #caturday
Here’s baby Oliver from two years ago right now. A Here’s baby Oliver from two years ago right now. As I mentioned last night, Nov. 2 marked his second anniversary with us, but since that was the day of Lucy’s death this year, I didn’t feel like talking about it at the time. This picture was after he had been here a couple of weeks. He was brave and confident and loving from Day 1. #cat #cats #catstagram #catsofinstagram #cute #cutecat #pets #petstagram #petsofinstagram #instacat #ilovecats #birmingham #alabama
From the CritterCam: Just a bit after 7 a.m. on a From the CritterCam: Just a bit after 7 a.m. on a Saturday, Sam and Alex might be awake, but that doesn’t mean they’re ready to get out of bed. Go back to sleep, boys. #cat #cats #catstagram #catsofinstagram #cute #cutecat #pets #petstagram #petsofinstagram #instacat #ilovecats #birmingham #alabama #caturday
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