If you’re doing something that comes easily to you, motivation isn’t that important. It’s easy. But if you want to do something difficult, you’d better have some serious motivation — or you’ll quit. I discovered a three-minute film from Germany tonight that’s a beautiful and emotional illustration of that. It’s an ad about a frail old man — who seems defeated and weak — who suddenly decides to start pushing himself to get stronger again. As we see him struggle through early difficulties, we don’t know why. But in the last seconds of the film, everything makes sense. He had wanted to do something for a special little girl — and she had been the motivation for all the hard work. Click below to see the three-minute film.