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David McElroy

making sense of a dysfunctional culture

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Don’t show me the past or the future; show me what you can give now

By David McElroy · October 28, 2011

Do you ever watch videos from high-tech companies that are supposed to show off what they’re going to bring you in a few years? I watch them, but I know better than to believe they represent reality. It’s dangerous to try to live in the future instead of the present, whether you’re a company or an individual.

Microsoft has a new video out showing us what it expects the office of tomorrow to look like. To me, it just looks like something put together by an art director for an especially sterile and boring science fiction movie. It’s vaguely interesting if you’re into technology, but the track record of this sort of future-looking prediction isn’t good. (If you want a real laugh, check out what a technical magazine predicted in 1968 as life in the year 2008.)

It’s not just Microsoft that makes this sort of thing. I remember a similarly laughable video made by Nokia in 2009, and since Nokia is now fighting for its life two years later, it seems unlikely that the company still plans to pursue those fantasies. Way back in 1987, Apple made a similar forward-looking video based on the vision of then-CEO John Sculley (a couple of years after he pushed Steve Jobs out of the company).

So why am I so disdainful of this sort of video? Is it just because they tend to get things so wrong about the future? No, that’s not it at all. It’s true that the future never looks quite like what the futurists predict, but the real problem is that focusing so much on way down the road — and talking to the public about what’s down the road — does absolutely nothing to sell products today.

If Microsoft thinks it’s a good idea to design the office of the future as shown in the video, it ought to create the products and put them on sale, not just talk about them. (Remember the Microsoft Courier video for a product that was to never exist?) The same goes for Nokia and the old Apple (prior to Jobs’ return). I want to contrast that to Apple after Jobs’ return. Ever since 1997, Apple has adopted the exact opposite policy. Whatever they’re working on or even conceiving for the future is top secret. They don’t talk about something until they’re ready to sell it. As a stockholder — and as a customer — which is more interesting? What products might be available in five years? Or what products I can walk into a store and buy next month?

We need to be the same way with the people in our lives (and we need to expect the same from them). We need to quit dwelling on past glories or future hopes. We need to concentrate on what we’re willing to do — today — for the people we love. We need to ask the people in our lives what they’re willing to be or to give to us — now — not at some undefined time in the future.

I’ve been guilty of living in the future, and I’m not going to do it anymore. I can tell you from painful experience that if you live life in the future, it never comes. All we have is right now. If we live life fully today, tomorrow will take care of itself. If we have our eyes on the future, we get passive and stagnant — ensuring that we never can reach the dreams of tomorrow.

I know where I want to be in the future, but I’m not necessarily going to talk about much of it until I’m closer to delivering it. I’ve had enough of talking and embarrassing myself by not delivering. It’s a great thing to be an artist who shows you great visions of the future, but if you don’t actually convert what you’re talking about into reality for other people, you’re not a visionary. You’re just a dreamer.

Real artists ship real products and make good on real promises for the people in their lives. That’s what I want to do.

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It turns out that the radical far left has been training “Antifa cats” to sabotage anything important to Donald Trump. Everything he did was perfect. Honest. It was all the cats’ fault. Arrest all the cats! This is the latest of my ridiculous satirical shorts. Please go watch it. Then “like” it and subscribe. Please. I’m begging you. (Too much?) Although a couple of the previous videos have had views in the hundreds, most have still been seen by fewer than 20 people. So I seem to be having trouble letting people know that page exists.

Here’s the latest of my ridiculous parody shorts. It crossed my mind Tuesday to wonder what a slick and fast-talking car dealer might do right now to try to turn the high price of gasoline to his advantage. So I conceived of a fat and lovable character who tried to sell cars that don’t use any fuel — and then I started wondering if it would be funnier if all the characters were felines. Designing the King Cashpaw character took about four hours, but the rest took only another four hours, so this was a relatively quick piece that virtually wrote itself. I know it’s almost impossible for these parody videos to find a larger audience, but at least they amuse me — and there are 19 of them on my YouTube page now. The first few were very limited, but they’re getting more complex.

The Republican Party is dead. It still exists in name, of course, but it’s nothing but a shell. All that’s left are idiots and stooges and con men of the MAGA party. When Donald Trump is gone — which won’t be long — those populist idiots and pragmatic fools will have no one to follow. Democrats will thrive. They will take more power than ever and they will push the federal government further to the radical far left than ever. When that happens, don’t just blame Trump if you’re a conservative. Blame every person who has claimed to be a conservative and has given up on principles, character and everything else that Republicans once claimed to stand for. As someone who worked as a GOP political consultant for many years, this is disgusting and disturbing to me. Those who have enabled Trump to have almost unchecked power are going to be shocked when they see what they will unleash in the long run. It’s been plain all along what this narcissistic con man is. It’s your fault that you chose to pretend not to see what he really is.

We are ruled by the dumbest and most incompetent people among us — and we have a system which allows stupid and irresponsible people to force the costs of their idiocy onto smarter and wiser people. Can we get away with that? Yes, for quite some time. But we eventually reach a point at which the dumbest of the dumb — who are habitual liars and mentally ill fools — lead us to the disasters and destruction that some of us have seen coming for years. We are approaching that point. And yet most of the idiots around us still wave their rhetorical banners of support for the evil people who are leading us to ruin — and all of them point their fingers at someone else, never noticing that their own enthusiastic support of evil is to blame. When things finally fall apart, blame yourself for your blindness to the evil, not whoever happens to be in power when it happens.

I’ve been making some changes to the site lately and there are more changes coming in the days ahead, so don’t be surprised if you some small differences. This is not a wholesale redesign, but rather the addition of some features. Since they’re smarter than I am, I’ve put Oliver and Alex in charge of the technical work, which you can see in this action photo from the control room of our media complex. I recently added a series of landing pages for readers who randomly discover the site from an Internet search. I’ve also changed the YouTube link at the top of the page to go to the new YouTube channel for video essays that reflect things I’ve already published here. (Here’s a little bit about both of the YouTube channels I’m working on.) In addition, I’m trying to move away from using Instagram, so I’m experimenting with photo plug-ins that will eventually allow me to host the pictures — cats, dogs, sunsets, whatever — that I often take. So don’t be surprised to see more changes. Thanks for your patience. Let’s hope Alex and Oliver know what they’re doing.

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