• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Email
  • Facebook
  • Instagram
  • YouTube

David McElroy

making sense of a dysfunctional culture

  • About David
  • New here?
  • DavidMcElroy.TV

Don’t show me the past or the future; show me what you can give now

By David McElroy · October 28, 2011

Do you ever watch videos from high-tech companies that are supposed to show off what they’re going to bring you in a few years? I watch them, but I know better than to believe they represent reality. It’s dangerous to try to live in the future instead of the present, whether you’re a company or an individual.

Microsoft has a new video out showing us what it expects the office of tomorrow to look like. To me, it just looks like something put together by an art director for an especially sterile and boring science fiction movie. It’s vaguely interesting if you’re into technology, but the track record of this sort of future-looking prediction isn’t good. (If you want a real laugh, check out what a technical magazine predicted in 1968 as life in the year 2008.)

It’s not just Microsoft that makes this sort of thing. I remember a similarly laughable video made by Nokia in 2009, and since Nokia is now fighting for its life two years later, it seems unlikely that the company still plans to pursue those fantasies. Way back in 1987, Apple made a similar forward-looking video based on the vision of then-CEO John Sculley (a couple of years after he pushed Steve Jobs out of the company).

So why am I so disdainful of this sort of video? Is it just because they tend to get things so wrong about the future? No, that’s not it at all. It’s true that the future never looks quite like what the futurists predict, but the real problem is that focusing so much on way down the road — and talking to the public about what’s down the road — does absolutely nothing to sell products today.

If Microsoft thinks it’s a good idea to design the office of the future as shown in the video, it ought to create the products and put them on sale, not just talk about them. (Remember the Microsoft Courier video for a product that was to never exist?) The same goes for Nokia and the old Apple (prior to Jobs’ return). I want to contrast that to Apple after Jobs’ return. Ever since 1997, Apple has adopted the exact opposite policy. Whatever they’re working on or even conceiving for the future is top secret. They don’t talk about something until they’re ready to sell it. As a stockholder — and as a customer — which is more interesting? What products might be available in five years? Or what products I can walk into a store and buy next month?

We need to be the same way with the people in our lives (and we need to expect the same from them). We need to quit dwelling on past glories or future hopes. We need to concentrate on what we’re willing to do — today — for the people we love. We need to ask the people in our lives what they’re willing to be or to give to us — now — not at some undefined time in the future.

I’ve been guilty of living in the future, and I’m not going to do it anymore. I can tell you from painful experience that if you live life in the future, it never comes. All we have is right now. If we live life fully today, tomorrow will take care of itself. If we have our eyes on the future, we get passive and stagnant — ensuring that we never can reach the dreams of tomorrow.

I know where I want to be in the future, but I’m not necessarily going to talk about much of it until I’m closer to delivering it. I’ve had enough of talking and embarrassing myself by not delivering. It’s a great thing to be an artist who shows you great visions of the future, but if you don’t actually convert what you’re talking about into reality for other people, you’re not a visionary. You’re just a dreamer.

Real artists ship real products and make good on real promises for the people in their lives. That’s what I want to do.

Share on Social Networks

Related Posts

  • Are these guys anarchists or just punks who want to destroy things?
  • We live in Reverse World, where black is white and good is evil
  • Few things satisfy like giving thoughtful gifts to those we love

Filed Under: Uncategorized

Primary Sidebar

My Instagram

Have you felt as though you’re living through Grou Have you felt as though you’re living through Groundhog Day lately? Me, too. Here’s a quick-and-dirty political satire I made this evening for fun and stress relief.
About three minutes before sunrise, vibrant color About three minutes before sunrise, vibrant color is poking through the skies to the east of my back yard.
The lights and color might have been more spectacu The lights and color might have been more spectacular a couple of minutes before this, but this was the best view I had of the Monday afternoon sunset from a bridge over I-20 in Moody, Ala.
I just remembered this shot I got a couple of hour I just remembered this shot I got a couple of hours ago of the fading sunset while I was in the Publix parking lot on the way home. If you suddenly find yourself craving Arby’s or Wendy’s, blame the giant icons in the sky, not me. 😃 (BTW, this was with the iPhone’s 8X telephoto lens.) #nature #naturephotography #sunset #birmingham #alabama
I had just pulled into a parking lot Friday night I had just pulled into a parking lot Friday night and was watching traffic through the distortion of the gently falling rain on my car window when I realized that the abstract view I had matched the way I was feeling tonight, so I turned it into a brief abstract video to match my mood.
Get ready for the next great animated Christmas cl Get ready for the next great animated Christmas classic, featuring singing and dancing and danger from Alex, Oliver and Sam. Coming soon to a theater near you. (The funniest part is that if I cared about this as anything more than a Christmas joke, it strikes me as something that could be profitable with the right story development and the right animators.)
Here are a couple of views of the sunset I just wa Here are a couple of views of the sunset I just watched on my way home after showing houses. I didn’t have my camera with me, so these are just iPhone shots. #nature #naturephotography #sunset #birmingham #alabama
This is what it might look like if the cats and I This is what it might look like if the cats and I were cast in a Wes Anderson film.
This is one of the funniest things that ChatGPT ha This is one of the funniest things that ChatGPT has done for me. I asked it to create a movie poster showing what a movie poster would look like for a film starring me. I told it to use my previous writings (from my website) to come up with a title and subject matter. And this is what it came up with. I can’t stop laughing. Also, the software decided on its own to included Oliver. 😺
Follow on Instagram

Critter Instagram

It’s a perfect day for sleeping, so all three cats It’s a perfect day for sleeping, so all three cats are napping late Saturday afternoon. Oliver has taken over the hanging basket while his brothers are sleeping nearby.
Alex is hanging out with me — and gently purring — Alex is hanging out with me — and gently purring — late Friday night.
Oliver loves to play with my shoestrings when I’m Oliver loves to play with my shoestrings when I’m changing shoes.
Alex and his enormous whiskers were sound asleep w Alex and his enormous whiskers were sound asleep when I got home Friday evening. He tried to wake up to greet me, but it turned into nothing more than a gigantic yawn.
Oliver is obsessive about demanding attention toni Oliver is obsessive about demanding attention tonight. Even though I keep putting him down so I can get some work done, he keeps coming back. I find it impossible to refuse his demands for attention, though, because I can’t help but remember that the day will one day come when I will eagerly wish he could be demanding attention again. One of the things I love most about cats is that they are unashamed to demand whatever they want.
Alex and Oliver are napping on the top level of th Alex and Oliver are napping on the top level of the castle Thursday afternoon. Sam is in a front window watching the garbage truck make its way down the street.
Here’s the next ridiculous parody ad that I’ll be Here’s the next ridiculous parody ad that I’ll be using on an upcoming video on my YouTube channel. 😺
I just noticed that the CritterCam happened to cat I just noticed that the CritterCam happened to catch me telling Alex goodbye as I was leaving the house earlier today. He was obviously more interested in sleeping than in saying goodbye.
Sam is on Neighborhood Watch duties Wednesday afte Sam is on Neighborhood Watch duties Wednesday afternoon, so the entire neighborhood  is safe from criminals and ne’er-do-wells. At least for today.
Follow on Instagram

Contact David

David likes email, but can’t reply to every message. I get a surprisingly large number of requests for relationship advice — seriously — but time doesn’t permit a response to all of them. (Sorry.)

Subscribe

Enter your address to receive notifications by email every time new articles are posted. Then click “Subscribe.”

Search

Donations

If you enjoy this site and want to help, click here. All donations are appreciated, no matter how large or small. (PayPal often doesn’t identify donors, so I might not be able to thank you directly.)




Archives

Secondary Sidebar

Briefly

We are ruled by the dumbest and most incompetent people among us — and we have a system which allows stupid and irresponsible people to force the costs of their idiocy onto smarter and wiser people. Can we get away with that? Yes, for quite some time. But we eventually reach a point at which the dumbest of the dumb — who are habitual liars and mentally ill fools — lead us to the disasters and destruction that some of us have seen coming for years. We are approaching that point. And yet most of the idiots around us still wave their rhetorical banners of support for the evil people who are leading us to ruin — and all of them point their fingers at someone else, never noticing that their own enthusiastic support of evil is to blame. When things finally fall apart, blame yourself for your blindness to the evil, not whoever happens to be in power when it happens.

I’ve been making some changes to the site lately and there are more changes coming in the days ahead, so don’t be surprised if you some small differences. This is not a wholesale redesign, but rather the addition of some features. Since they’re smarter than I am, I’ve put Oliver and Alex in charge of the technical work, which you can see in this action photo from the control room of our media complex. I recently added a series of landing pages for readers who randomly discover the site from an Internet search. I’ve also changed the YouTube link at the top of the page to go to the new YouTube channel for video essays that reflect things I’ve already published here. (Here’s a little bit about both of the YouTube channels I’m working on.) In addition, I’m trying to move away from using Instagram, so I’m experimenting with photo plug-ins that will eventually allow me to host the pictures — cats, dogs, sunsets, whatever — that I often take. So don’t be surprised to see more changes. Thanks for your patience. Let’s hope Alex and Oliver know what they’re doing.

I have no use for the theocratic and repressive government of Iran. The people who run the country are cruel at best and evil at worst. The Iranian people deserve freedom. But I have no personal quarrel with anybody in Iran. While I’m not thrilled about a future Iranian government having nuclear weapons, I’m just as concerned about nukes in the hands of politicians in Israel, Pakistan, India, China and Russia. I’m not even thrilled with the U.S., Britain and France having them, either, because I don’t trust any politicians to be responsible with such terrible weapons. All I can say with certainty is that American taxpayers have no business attacking Iran, especially since we’re being forced to pay for this attack in order to benefit the politicians of Israel — and nobody else. If Middle Eastern countries want to fight among themselves, that’s none of my business. It’s not the business of the U.S. government, either. I have no quarrel with anybody in Iran — and having the government which claims to represent me launch an unprovoked attack against a sovereign country will only make all Americans less safe in the near future. This attack is poorly conceived and morally unjustified. Remember that when the Iranians launch attacks that we will then condemn as “terrorism.” What the U.S. is doing right now looks like terrorism to me. And let’s not forget that the attack is the latest in a long line of unconstitutional wars by various U.S. presidents — who have no legal power to declare war on their own, according to the U.S. Constitution.

A child having a tantrum understands only one thing: Did I get my way or not? He doesn’t understand the issues involved. He doesn’t understand the reasons that went into a decision. He doesn’t understand any of the things that mature and reasonable adults have to understand in order to live healthy lives. By his reaction to the U.S. Supreme Court’s ruling to strike down his disastrous tariff scheme, Donald Trump shows himself to be — once more — a screaming child having a tantrum. Outside the world of mob bosses who expect to get their way every time, normal adults don’t act this way, but Trump isn’t normal. He’s an angry and vengeful man who has narcissistic personality disorder. And we are in danger as a result. Trump doesn’t understand the legal issues involved in this ruling. He doesn’t understand economics. He doesn’t understand rule of law. He doesn’t understand that he can ever be wrong. All he understands is that he didn’t get his way. And he is now a narcissistic and raging little boy who also happens to hold life-and-death power over most humans on this planet. He’s dangerous — and the system which gives him that power is even more dangerous.

Is it an attempt to blur the gender line between men and women? Or is it some weird tribute to the traditional Scottish kilt? It’s hard to say, but fashion designers keep pushing for men to wear skirts in the last few years. Both men and women in modern fashion seem oddly androgynous, as though it would be offensive for a man to look manly or for a woman to look feminine. A CNN article about the latest fashions from Paris caught my attention Monday and left me wondering about the ugly clothes the designers are hawking. If a man wants to wear a skirt — or a kilt — that’s OK with me, but I’ll stick with a traditional dark suit with a white shirt and tie. (Well, when I’m not wearing t-shirts and sweats, of course.) I always wonder who actually buys the outlandish garb from fashion designers anyway. I would be humiliated to be seen in any of this stuff, but I obviously have no sense of high fashion.

Read More

Crass Capitalism

Before you buy anything from Amazon, please click on this link. I’ll get a tiny commission, but it won’t cost you a nickel extra. The cats and Lucy will thank you. And so will I.

© 2011–2026 · All Rights Reserved
Built by: 1955 DESIGN