If your culture were selling you a lie, how would you know it? And if you assumed the lie were true — and you lived your life the way the lie told you to live — how would you know there was any other way to live?
Powerful forces in modern culture are eager to use the natural human desire for sex in order to sell us goods and services. If those forces — advertisers, entertainers and publishers, among others — can tie their products to your sexual desires and promise to satisfy those desires, they might sell you more of whatever they’re selling.
Sex sells. It sells movies, music, television shows, fashion, magazines, cosmetics, perfume, deodorant and toothpaste. Sex sells so many things today that we couldn’t possibly list them all. It’s treated as a shortcut to get your attention and make you believe you will get whatever you want from various partners — all in exchange for buying whatever some company wants you to buy.
This isn’t a puritan lament that sex is bad. This is an acknowledgment that our culture is making a mockery of something special — and it’s an assertion that this practice is seriously damaging our ability to make emotional connection with our partners.

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