Every time you get outraged, someone makes money — and someone gains power.
Your outrage has a market value to a lot of people. News media, social media companies, politicians. They wouldn’t be crass enough — or honest enough — to put it that way, but it’s the truth.
Did you see what [Fill in the Blank] did today? Doesn’t that infuriate you? Isn’t it terrible? Aren’t you angry about it?
It doesn’t matter what the subject is. It doesn’t matter whether the report is fair or honest. It doesn’t matter if it’s completely made up. It doesn’t matter who’s right or wrong. All that matters is that you stay outraged — so the companies which make our mass media and social media can keep making money — and their political allies can use your outrage to seize more power over all of us
Why do you think you get these media services for free? It’s because you are their product. Social media companies and news media companies deliver your attention to advertisers. See? You are their product. As long as you’re paying attention, it doesn’t matter to them what you’re saying or thinking. They’re making money.

I don’t know how to be popular, and that hurts in a social world
‘Free money for everybody’? Is it smart for principled libertarians?
Free speech is our natural right, not a gift granted by politicians
What did you want in childhood? Did you abandon those dreams?
These aren’t revolutionaries; they’re nothing but thugs and looters
Shame almost got me fired — and shame still haunts me years later
If president can just ignore laws, what’s the purpose of having laws?