Katie and Cullen seemed like perfectly normal people when I met them six years ago.
They lived in an upscale neighborhood of a Birmingham suburb. She had been a child psychologist. He had been a software developer. But they had both left their secure, high-paying jobs. Why? They had become YouTube stars — and they were making enough money that they didn’t need jobs anymore.
I had a freelance photo assignment in March 2015 from a magazine to shoot pictures of the family for a cover story. They had nearly 100,000 subscribers on YouTube at the time and their popularity was rapidly growing. The story was all about their unlikely success.
They seemed like genuinely nice people. There was no air of pretentiousness about them. They didn’t even really seem that impressed with their sudden fame. I liked them.
But when I watched their YouTube channel — and read the comments from their adoring fans — I was absolutely baffled. I couldn’t figure out why anybody wanted to watch videos about their lives. Today, they have more than half a million subscribers to their channel, so I seem to be the odd one.
As I keep pondering whether there’s a media opportunity for me — on YouTube or something similar — I keep coming back to the puzzling realization that the public wants something which I don’t yet understand.
And how could I possibly be successful in a medium which I apparently don’t even understand?

This is my new wife, Claire — but she doesn’t actually exist
I don’t know how to amuse you into taking your future seriously
If you’re scared of being ‘bad,’ manipulated praise relieves fear
‘Dad, is there really a Santa Claus?’ Should we lie to kids or tell truth?
False dichotomy: Your choice isn’t coercive state vs. lawlessness
Why do we create families? It’s a ‘matter of the heart,’ not head
Wait, was she flirting with me? My history shows I’m clueless
Romantic attraction is a trickster, appearing when we least expect it