Super Bowl Sunday has become something of a national holiday in the U.S. According to surveys, somewhere around 75 percent of Americans say they’ll watch at least part of the game.
Here’s the thing, though. The vast majority of those people don’t really care who wins the game, so why are they watching?
Some say it’s for the ads. Some have other excuses. For most, though, it’s simply because that’s what everyone else is doing. It’s become expected. Many people will turn the game on — for at least part of it — and many of those people will be watching at “Super Bowl parties.” Why? Because that’s what they’re expected to do.
I honestly don’t care whether you watch this game or not. I don’t care whether you want to see the ads or not. (The ads mostly seem terrible to me these days, but that’s another issue.) I’m concerned about something else.
I’m terrified that such a huge percentage of people are on social auto-pilot — simply doing something because their culture dictates that it has become “normal.”

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