One of the first things you learn in politics is to never repeat the charges that your opponent makes about you. It’s counter-intuitive for most people, but after you’ve been in the business for awhile, you learn that if you defend yourself by explaining what your opponents are saying — and why they’re wrong — you end up reinforcing what the opponents are saying, even if they’re wrong.
Because of that, I’m shocked to see Barack Obama’s re-election campaign falling into one of the worst traps I’ve ever seen. The campaign has set up a website that it calls “AttackWatch.com.”
If you set up a site that talks about the lies your enemy is telling about you, all you’re doing is giving them — and their lies — publicity. I know it appeals to the rational side of the brain to respond, but I guarantee that it doesn’t work 98 times out of 100.
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