When I launched a YouTube channel a couple of months ago for video versions of my essays, I started inserting short parody ads into the episodes. My essays were serious, but the parodies were ridiculous and fun. At least to me.
Since these shorts have nothing much to do with the video essays — and function a bit like the cartoon shorts that used to run in theaters before movies many decades ago — I decided to set up a separate channel just for these shorts.
The whimsical conceit of the name and concept is that I’ve set up a factory to crank out silliness that is occasionally funny but always ridiculous and unnecessary. That’s why the logo shows film spooling onto a reel as it comes out of an old-fashioned industrial complex.

NOTEBOOK: Why do so many libertarians need One True Way?
Super Suckers: Indy taxpayers take bath in red ink to build stadium
We learn lessons as we mature, but it’s usually too late by then
Despite advantages to digital books, there’s still nothing like ‘real’ books
Most important thing you’ll do for your child is selecting other parent
The world becomes magical when the right person says, ‘I love you’
What if ‘the Good Old Days’ were never as good as you remember?
If you can’t change your life story, that narrative will become destiny
God watches humanity’s struggle and says, ‘You’re doing it wrong’