I wasn’t out shopping when stores opened for “Black Friday” sales Thursday evening, and I won’t be shopping Friday. I’m uncomfortable with the out-of-control consumerism of our culture — which I’ve written about before — but I don’t care if that’s what you want. The choices you make about material things reflect your values, not mine.
There seem to be increasingly sharp battle lines between those who want to tell you when you should be allowed to shop and those who are eager to get the best deals available. Many people have been angry for a long time that so many people turn the day after Thanksgiving into an orgy of commercialism, but they’re really upset now that stores are opening earlier and earlier — bringing opening times all the way up to 8 p.m. Thursday at Walmart and 9 p.m. at Target. Other stores are opening at similarly early times.
For millions of people, this is a good thing. They wouldn’t line up as they do if they didn’t want to shop. And the random Thanksgiving night shoppers I talked to were thrilled. They said they had long been accustomed to getting up very early Friday morning, and they appreciated being able to do the same shopping Thursday night instead. The folks I talked with at the Target near my house Thursday night seemed like very happy customers.

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