Television commercials frustrate me. I don’t even own a television anymore, but I still stream football and basketball games on my MacBook, so I can’t escape all TV ads.
The culture we choose to allow around us teaches us what “normal” behavior is like in that culture. We’re rarely conscious of this, but culture shapes what children will become and it reinforces those cultural norms for adults.
Before mass media existed, we learned from the behavior of family, friends, associates and strangers around us. But once mass media arrived, that role was increasingly filled by movies, popular music, television shows — and now by social media.
Television commercials are one of the most important components of that culture. Huge companies pay smart and talented people a lot of money to manipulate us — to make us want to give them our money. They don’t necessarily intend to define what the culture is, but they do. In part, they define the culture and, in part, they also reflect what certain cultural elites force them to project.
Since I avoid most of what popular culture has become — because I believe the culture has become dangerously dysfunctional — it’s often jarring to encounter it. And I’ve been feeling that way lately when I see the “normal families” in these commercials.

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