It’s scary that search engines are driving how digital content is written today. If you want the things you write to be found by more folks online, you have to consider what’s called “search engine optimization.” Experts in SEO can tell you how to rank more highly in Google searches, but they have nothing to say about connecting with real people with insights that matter. I want to do technical things such as make my pages load faster, but I don’t want to change what I’m writing so that a search engine will like it more. By the standards promoted by these SEO experts, none of the great books which have influenced me over the years would have been written (or discovered). Something is wrong with culture when software developers and geeks drive writing more than writers and thinkers.