Briefly: Search engines are dumbing down online writing

By David McElroy · April 3, 2019

It’s scary that search engines are driving how digital content is written today. If you want the things you write to be found by more folks online, you have to consider what’s called “search engine optimization.” Experts in SEO can tell you how to rank more highly in Google searches, but they have nothing to say about connecting with real people with insights that matter. I want to do technical things such as make my pages load faster, but I don’t want to change what I’m writing so that a search engine will like it more. By the standards promoted by these SEO experts, none of the great books which have influenced me over the years would have been written (or discovered). Something is wrong with culture when software developers and geeks drive writing more than writers and thinkers.

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Something small just made me happy. The specifics don’t matter, but I found myself smiling and I felt a kind of warm joy filling my heart and mind. In that brief moment of ecstasy, I felt the irrational desire to talk with a particular person. It wasn’t a calculated thought or a rational want. It wasn’t even that I wanted to tell the person about this particular thing. I simply felt ecstatic joy — and I somehow connected that feeling to this person. I can’t explain it. If we’re wise, we’ll pay attention to such moments, because the instincts of our hearts and minds often know more truth than our conscious and rational brains do. The same thing can be true in moments of great pain and suffering. If we pay attention to who our hearts are drawn to in such moments — of extreme joy or extreme hurt — we learn something about ourselves. I don’t know why. I only know that our gut instincts sometimes understand deep truths about ourselves that our rational brains haven’t yet figured out.

It started out as a satirical joke, but some friends liked the idea, so now it’s a real Facebook profile picture frame. If you’ve never heard of Moms Against Virtue-Signaling, let me explain. One of the dumber elements of social media is that it allows people to publicly signal their goodness and virtue to others — without actually doing anything of substance. So you see photo frames around profile photos saying things such as, “Moms Against Racism,” as though they’re standing up against those evil moms who are in favor of racism. It’s meaningless virtue-signaling and it deserves to be mocked, so I made a frame and published it on Facebook’s frame system today. If you go to your own Facebook profile picture and add a frame, then search for Moms Against Virtue-Signaling, you can select it. About a dozen of my friends are using it so far. It’s just fun satire — at least until Facebook decides it “goes against our community standards.” Or something. It’s just a fun way of mocking something that deserves to be mocked.

When I first told you about the project that would become DavidMcElroy.TV, I thought it would launch by mid-May. Since today is the last day of May — and I’m still not close to launching a finished product — here’s a brief update. The graphic above is the latest rough mockup of the format, but it’s still subject to change. Even the logo isn’t yet set in stone. Motion graphics are really difficult when you’re starting from scratch. Sunday night, my camera stopped recording, so it has to be sent off for repair. I have an older camera that I’ll keep using for testing, but I can’t launch without the better one. The audio system developed a low buzz this weekend that has me puzzled. I’ll be taking all the equipment over to the home of a local audio engineer who’s volunteered to help me figure out what I’ve done wrong. On top of all that, my on-camera performance seems to get worse with each test I do. There are days when I think I’m crazy to be attempting this. And in truth, I probably am insane to do it, but being crazy has never stopped me before. I’m at least a month away from launch and it could be a few months. Thanks for being patient — and thanks for all the support and enthusiasm for the project that you’ve sent my way.

I received the first dose of a COVID-19 vaccine Monday — and I’m happy to report that I’m neither dead nor a zombie controlled by Bill Gates and Co. Eligibility was recently opened in Alabama to everyone who’s 16 or older, so I signed up for the Pfizer vaccine at a site run by a local university. I know this is a political issue for a lot of people, but that honestly baffles me. We can disagree about whether such a vaccine should be mandatory — which I’m against — but as a voluntary choice, it seems like an easy choice now that it’s been safely given to millions of people. Is it a perfect preventative? Of course not. But the decision seemed obvious to me when looking at the statistics and evidence. I haven’t had any of the side effects that some people have experienced, but that’s supposed to be more of an issue after the second dose, which I’ll get on May 3. In the meantime, I’ll let you know if I grow a third arm — or if the secret microchip kicks in and someone starts trying to control me remotely. All kidding aside, getting the vaccine seems like a rational voluntary choice to me.

I get a lot of email from readers. Some of it is fascinating and useful. Some of it is full of confessions that people want to share with a stranger. Some people write to ask advice. What’s really surprising, though, is the small percentage that seems to come from mentally unbalanced people. When I started using the metaphor about being an alien — the tagline at the top of each page here — it never occurred to me that I’d start hearing from people who took it seriously. But every few months, I get a strange email — such as the one above from a few months back — from someone who seems to think I’m claiming to be an actual alien. The first time it happened, I laughed. By the time it became a semi-regular thing, I was simply appalled. For the record, I can provide no proof that I’m an alien, because … well … it’s just a metaphor. I do feel like an alien among human beings, but as far as I know, I’m just as earthbound as you are. It’s just a metaphor. Honest. Or at least, that’s what my lizard-beast overlords told me to say.

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