Lauren is a university professor. We met several years ago and she immediately impressed me. She was intelligent, thoughtful and highly accomplished. She came across as serious and rational.
One day, she started talking to me about Taylor Swift.
I assumed she simply liked the music. Millions of people do. There wouldn’t have been anything unusual about that. But the longer she talked, the stranger the conversation began to feel.
She told me about traveling to concerts. She talked about exchanging “friendship bracelets” with strangers she’d never met before. She described the emotional connection fans felt with each other — and with Swift herself — in ways that sounded as though she was talking about a guru or messiah.
These weren’t simply people attending concerts for entertainment. They were devotees gathering with other devotees who believed they were participating in something meaningful together. They seemed to believe they had discovered some important truth.
What fascinated me most was the intensity of it. I’ve known religious converts who spoke with less passion. And this woman wasn’t unusual.

As sowing comes before reaping, culture comes before politics
2-day-old baby reminds me that miracles still happen every day
Preview of 2012? Voter landslide in Colorado against new school taxes
If you vote, you’re my real enemy — no matter who gets your vote
To see how I’ve changed over time, notice which women I’ve fallen for
AUDIO: I might not love you if I don’t imagine that you’re perfect
This mortal life swings between lonely misery and loving paradise