Where did you stand on the great Etch-a-Sketch controversy last week? Were you with Team Romney, which started the controversy with an ill-designed metaphor? Or were you with Team Santorum or Team Gingrich, which went on the attack by putting Etch-a-Sketch toys into the hands of their candidates to wave around on stage?
Or were you like the media and the pundits? Were you so busy gorging yourself on various forms of the Etch-a-Sketch metaphor — from every angle — that you pounced on any morsel that might sound like a new perspective on the goofy line?
Or were you more like me? I was vaguely aware of a very stupid controversy, but I pretty much ignored it — because it meant absolutely nothing.
The Etch-a-Sketch story is the latest example of something I’ve seen for more than 20 years. When you’re inside politics, you can tend to assume — without ever consciously deciding to — that people outside the political bubble care just as much as you do about the trivia inside that bubble. I was reminded of that Tuesday because of a short story in the Washington Post. A reporter from the Post seemed surprised that a poll shows that 55 percent of people never even heard of the whole Etch-a-Sketch silliness last week.
My experience is that most people inside of politics honestly think that the things they’re talking about are on the minds and lips of intelligent people everywhere. They believe that what they do is so Important — with a capital I — that everyone must know and care about it. It’s not a conscious thing. It’s just an attitude that you pick up among them. They believe — on some level — that people care about the subtleties of the political arguments they’re in the middle of with their opponents. The idea that most people don’t even care about a tempest in a teapot such as the Etch-a-Sketch episode would suggest that maybe what they spend all day doing isn’t as important as what they believe — and they can’t handle that.
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