I detest the “beauty industry.” Some of the most attractive women who’ve ever been in my life have been terribly insecure about their looks, and I put a large portion of the blame on companies who peddle images of impossible-to-attain perfection in hopes of selling products that can never deliver.
I understand the companies’ motivation. I don’t want to legally ban them from selling what they’re selling. I don’t even want to ban the methods they use to sell their products. But I am happy with a small step in the right direction which came this week, when the advertising industry’s self-regulating group issued a ban on the use of Photoshop in ads for cosmetic products.
This won’t stop many abuses. You’ll still be seeing impossibly perfect men and women in fashion photos and in every other kind of ad. And you’ll still be seeing hideously thin models who can’t be real and would be dead if they were. But at least in the field of cosmetics, if a product is shown a certain way, you can be reasonably sure that it’s at least theoretically possible that it can do what’s shown.

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