When I was a little boy, I was an avid newspaper reader. As far back as I can remember, I would scour the newspaper every day, looking at the stories, pictures and (especially) “the funnies.” It always amazed me to realize that there was exactly enough news to fill all the pages.
When I finally started working on newspapers myself, I found out the awful truth. Stories were savagely cut to fit the space available. If an ad size changed, a story had to change to fit the space left over. The news wasn’t the primary purpose of the paper. The ads were. The news content existed only to attract readers to look at the ads.
The New York Times’ famous slogan is, “All the news that’s fit to print,” but when I was an editor, we sometimes said our slogan was, “All the news that fits, we print.”
I’ve been thinking about this lately because I’m increasingly aware that the explosion of available “news hole” for media outlets hasn’t resulted in better news for the public. Instead, it’s resulted in financially struggling media companies spreading their resources even thinner — which has produced shallow content with little original reporting and even less in the way of context.
Here’s an example. The local newspaper here is a typical medium-big metro newspaper owned by the Newhouse chain (with the same poorly designed website that all of the Newhouse papers use). I read a story there earlier today that’s a perfect example of news outlets just filling up space. Take a look. It’s called, “Birmingham-Shuttlesworth International Airport sees less traffic in October, November.” Interesting, huh?
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