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Every day, the world wants to sell us just a little bit more.

The sales pitch is seductive. You can have this car, this house, this vacation, these clothes, these electronics, these toys. You can have a life of luxury and pride.

People can look up to you. They can envy you. They can admire you. Maybe, the sales pitch whispers, they might even love you. They might give you approval.

And the price? It’s trivial. Just a little bit more of your time.

The world can be yours if you’ll just hand over more of the only thing you really have — your hours, your days, your weeks, your years.

Your family won’t mind if you’re gone most of the time. Your wife won’t care if you work nights. Your husband won’t care if you have an additional job. After all, it’s extra money for the family — to buy all those things that are so important.

And your children? They won’t mind a few extra hours in “school” or being placed with a relative. They won’t mind if you’re not giving them your attention as they grow up. After all, you’re doing this for them. Right?

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We claim Valentine’s Day is about romantic love, but it’s not. The day is really about fantasy — and that fantasy warps our ideas about what love should look like every other day of the year.

Valentine’s Day suggests that love is about over-the-top demonstrations of devotion and adoration, but I wonder if those grand gestures are mostly empty attempts to make up for the way couples live the rest of their lives.

It’s like a guilty way of saying, “I know I’m a terrible husband [or wife], but if I do these showy things for you and your friends to see, I can go back to living the rest of our lives as though you don’t matter.”

I believe love is best demonstrated by the way two people treat each other every single day of the year, not by the showy things they do once a year and attach shiny red plastic hearts. Love that is lived in an authentic way every single day can changes lives; love that’s just expressed when card companies and florists tell you to is shallow and already dying.

I’ve been thinking today about how a man expresses love for his wife. Other people are in better positions to say how a woman can best express her love for her husband (or how it might look in a same-sex relationship). I have no experience with that point of view.

All I know is how a loving man expresses his devotion to the woman who has chosen him:

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It’s a staple of science fiction for a robot to dutifully obey its programming and keep performing the task it was given long after its designers are dead and the task is useless.

One of the most emotionally satisfying tales of this sort is Pixar’s 2008 film “WALL•E.” For 700 years, this little robot has been alone on Earth cleaning up the trash humans left behind when they left the planet. It’s a useless job at this point, but it’s the job he’s been given, so that’s what he does — day after day and year after year.

WALL•E’s human creators are long gone but he doesn’t question what he’s been programmed to do. Over the centuries, though, he develops curiosity and something in him finds the awareness that something isn’t quite right.

WALL•E realizes he’s lonely — something his programmers never prepared him to deal with. When another robot finally shows up on the planet, he falls in love. That love for another robot gives him the incentive to go beyond his programming — to find ways to fill a need he didn’t know he had — but it requires him to give up the task he had been mindlessly doing for all those years in order to pursue Eve instead.

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