I doubt you care about this, but I need to talk about it. Will you forgive me?
I’m struggling to launch DavidMcElroy.TV. In the early stages, I was struggling with technical and creative issues, but I’m past enough of those to get started. For the last few weeks, the issues have been more fundamental.
What do I want this channel to be? And what will convince you to watch?
When I worked in politics, I had a simple goal that drove every decision I made. If my client won, that’s all that mattered. I felt that I understood how to manipulate voters, so if you gave me an appropriate budget — in a district where I understood the demographics — I knew how to achieve the goal.
I wasn’t concerned with my personal beliefs. I wasn’t trying to make great art. I didn’t care whether voters liked me. In the words of legendary Oakland Raiders owner Al Davis, “Just win, baby!”
Today, I’m trying to build a commercial audience, so I have to care what the audience thinks. But I want to make something I’m proud of — something that represents my view of the world — so I’m struggling to figure out what will achieve both of those goals.
Am I here to explain complicated philosophical ideas that matter to me — and few others — even if I try to avoid seeming nerdy about it? Am I here to entertain and amuse a passive audience, even if it means dumbing the ideas down?
And can I set aside my ego enough to find a compromise between my intellectual integrity and my need to run a business?