“The greatest single cause of atheism in the world today is Christians, who acknowledge Jesus with their lips, then walk out the door, and deny Him by their lifestyle. That is what an unbelieving world simply finds unbelievable.”
— Brennan Manning, “The Ragamuffin Gospel”
When I was in college, I somehow landed a contract to produce an ad campaign for the largest Baptist church in Tuscaloosa.
I wasn’t qualified for the job, but the father of a friend of mine was an influential deacon at the church. She had told him about me — and apparently convinced him I would be great — so he approached me about the work. I wrote and produced a couple of television spots, several radio spots, newspaper ads and printed flyers.
I’m sorry to say that my work was very forgettable.
I was naive enough — and arrogant enough — to believe I was smart enough to sell faith in a new way. I was studying marketing and various forms of communication in college, so I became convinced the church would be smart to use modern marketing methods. It all made sense.
I now understand how wrong I was, but it seems that most of the modern church makes the same mistake I made many years ago.

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