These days, everyone wants to be a good liar. After all, that’s the way to get ahead in life. Right? You might think you’re already a seasoned veteran liar after fooling your boss or wife or friends, but are you ready for the Big Leagues?
No, I’m not talking about selling Chevys or Fords or Winnebagos. I’m talking about learning to lie like a professional politician.
This brief tutorial will be enough to get you started by giving you the basics. You won’t be a master, but you’ll start seeing the principles if you pay attention.
In the advanced course, we’ll also cover the brilliance of promising “energy independence,” as performed by presidents going back to Nixon and Carter; promising “no new taxes,” as brilliantly performed by George Bush I; and “free drugs for old people,” as performed by George Bush II. The advanced course has an entire section devoted to the brilliance of Bill Clinton, too. My apologies to these other great liars — and many more — for not being able to show full appreciation for all of their work in this brief introductory course.
So let’s get started with the most important single point you will learn in this guide:
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Why do I suffer deep alienation when I fear I’m misunderstood?
It’s great to visit Memory Lane, but it’s fatal to try to live there
NOTEBOOK: If results confuse Paul’s aides, how competent are they?
Apologize while you still can, because you’ll live with regret
The advice people need is rarely what they’re expecting to hear
Do you want a company or do you just want to get something done?