There are some things about myself that I’d rather not realize. This is one of them.
Facebook recently started sending me regular “report cards” about my posting performance.
“You’ve recently been posting less often,” it said. “Create new content to catch up.”
Catch up to what?
I don’t work for Facebook. Nobody is paying me to keep its users entertained. I have no obligation to feed its endless appetite for photos, videos, jokes, observations or essays. Yet the notification implied that posting regularly was somehow my responsibility — and it gently encouraged me to get back to work.
The message irritated me.
At first, I thought I knew why. Like most people, I don’t enjoy software telling me how to behave. The platform wants more content because more content keeps people scrolling, which benefits Meta. That much is obvious.
But after thinking about it for a while, I realized that wasn’t the real reason the notification bothered me.
The real reason was that it touched a nerve I didn’t want to acknowledge. I’ve become an unpaid sharecropper on the social media plantation — and I’ve let myself be brainwashed to crave the attention that the platforms promise me.

In spite of the ridiculous imagery, I still want to rescue my princess
Being in love shows us who we can choose to be at our very best
If you’ve gotten on the wrong bus, nothing changes until you get off
I’ll sell you a cookie-cutter home, but I wish you loved good design
AUDIO: Drama of ‘family of origin’ seems to follow us for a lifetime
We can’t control timing of death, just what we do as we’re waiting
Yes, I truly appreciate your flaws; they point the way to your worth
Some rewards are great enough to ignore risks and take big chances
I want my children surrounded by tools of creation, not consumption