I did very few things in my political work over the years that I’m ashamed of, but one case sticks out. I was simply helping a client try to win a campaign — and I made $10,000 doing it — but it was just plain wrong. It’s done all the time, though, and most people don’t realize it’s wrong.
I’m not going to mention names because I feel as though that would be unfair to people who paid me to work for them, but the names don’t matter. I was doing some last-minute work for a state gubernatorial campaign. My candidate was the incumbent, but he was weak and expected to lose. Those around the campaign were desperate for ideas and willing to throw money at the problem.
Some in the campaign leadership were obsessed with tying the opponent to a bunch of ’60s radicals. They had very shaky grounds for doing so, but the facts didn’t seem to matter. I produced a direct mail piece that went to hundreds of thousands of people that was accurate insofar as the facts it stated, but was dishonest in the implications it made. I’m ashamed of it, but that didn’t stop me from cashing the check.
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