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David McElroy

making sense of a dysfunctional culture

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I’ve always done my best work when I’m allowed to fix things

By David McElroy · January 20, 2019

I was hired to fix the Bolivar Commercial. I was a brash 24-year-old managing editor brought in to shake up a very bad small daily newspaper in Cleveland, Miss. I made some enemies in the building, but I fixed that newspaper, at least for the time.

Nobody in the newspaper was happy to have an outsider come in and change what they had been doing for years. The head of the composing department hated me, because he had been accustomed to telling editors that the things they wanted couldn’t be done.

I called his bluff and used his own equipment to show his people how to do what I wanted. He seethed with anger, because he didn’t want things to change. But he knew he had lost when I shot a film positive and stripped it into a page negative and double-burned a plate to produce the reversed caption I wanted on my first day there. He hated me — and he was angry the entire time I was there — but he didn’t lie again about what couldn’t be done.

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Filed Under: Uncategorized

Quit using the word ‘masculinity’
if you really mean ‘abusive jerks’

By David McElroy · January 16, 2019

If the marketing folks at Gillette thought their customers wanted a condescending lecture about other men’s sins, they were badly mistaken.

For years, there has been a growing tendency in this culture to treat masculinity as a terrible thing. Some people would be a lot happier if all men were passive wimps. They don’t want us to be competitive. They don’t want us to have strong drives. They want us to be the losers who have become the butt of jokes in bad movies.

These culture warriors have taken the very worst possible behavior of certain men and conflated that with a form of masculinity. Lately, their campaign has started calling that sort of behavior “toxic masculinity” — as though masculinity had anything to do with it.

For those of us who have despised jerks and tried to stand up to them all our lives, this is insulting. A jerk or abuser might or might not be masculine. More emotionally healthy men might or might not be masculine. There is no connection between masculinity and toxic behavior.

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Filed Under: Uncategorized Tagged With: gillette, masculinity, men

How did memory get it wrong? Why did I edit truth about her?

By David McElroy · January 14, 2019

I was absolutely certain that I remembered what happened. It was eight years ago, but it was important enough to me that I had a clear picture in my mind of what was said — and what wasn’t said.

But now I’m confused. My head is spinning just a bit, to be honest. But I’m getting ahead of myself. Let me tell you the story.

Almost 16 years ago, I met a woman who I was crazy about, but nothing came of it at the time. About six years later, we reconnected on Facebook, but she was dating somebody else by then. It seemed serious, so I didn’t express any interest. Still, she took my breath away every time I paid attention to her. She was beautiful and smart and lots of other things that mattered to me.

Eventually, I noticed that her relationship with the other guy seemed to have ended. Every mention of him and every photo of him disappeared. But I hesitated. How in the world could I say, “I’m crazy about you; would you let me get to know you better?”

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Filed Under: Uncategorized Tagged With: love, memory, relationships

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My Instagram

This is the face of a man who’s thrilled that the This is the face of a man who’s thrilled that the weekend is finally here. It was a very long (and productive) week, but the time has finally come that I have time to write and read and think. Late Friday night, I’m at the McDonald’s near my house with a Diet Dr Pepper and a MacBook. For me, it’s like Cheers without the booze.
Donald Trump has figured out who to blame for the Donald Trump has figured out who to blame for the the D.C. Reflecting Pool turning green. The dastardly deed was carried out by a specially trained squad of Antifa cats trained by the Far Left. It’s not his fault. Arrest all the cats! #satire #parody
This was the sunset that faced me as I left Walmar This was the sunset that faced me as I left Walmart near my house just a few minutes ago. It was a beautiful light show for just a few minutes.
Here’s proof that reality and satire are indisting Here’s proof that reality and satire are indistinguishable these days.
This was the sunset I saw from the parking lot out This was the sunset I saw from the parking lot outside of the Walmart near my house just after the sun went down Friday evening.
This little parody was inspired by my trip to buy This little parody was inspired by my trip to buy gas a little while ago. Even at a no-name brand, the price was $4.09. If I remember correctly, it was $2.29 a gallon at the same station on the day the war started. I don’t know about you, but I’m tired of winning. 🤣
For the best and most sophisticated in lawn care, For the best and most sophisticated in lawn care, check out the sponsor of one of my upcoming YouTube video episodes. 🙃 #parody #threestooges
Have you felt as though you’re living through Grou Have you felt as though you’re living through Groundhog Day lately? Me, too. Here’s a quick-and-dirty political satire I made this evening for fun and stress relief.
About three minutes before sunrise, vibrant color About three minutes before sunrise, vibrant color is poking through the skies to the east of my back yard.
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Critter Instagram

I found a low-quality image Monday night of baby O I found a low-quality image Monday night of baby Oliver and Lucy on the bed together two and a half years ago. I loved the easy comfort they had with one another even back then, when Oliver was new to the household, so I did a lot of editing to turn it into an image worth sharing. Seeing this really makes me miss Lucy even more. The second photo of Oliver and Lucy is from May 24, 2025, about five months before her death.
I just caught a tiny mouse inside the house — and I just caught a tiny mouse inside the house — and I have to say that this guy is very fortunate that I caught him after the cats were all gone to the office. He was lucky enough to live long enough for me to release him outside, but if Alex had been around, he would have been dead by now. 😺
This is my current view as I look down toward my l This is my current view as I look down toward my lap. I was sitting in a chair in my bedroom when Oliver climbed into my lap. But because I was using my MacBook at the same time, the lap wasn’t good enough. He wiggled underneath the laptop until he had taken over my entire torso and forced me to put the computer down. He’s really good at getting the attention he wants.
From the CritterCam: I won’t be home for another c From the CritterCam: I won’t be home for another couple of hours, but it appears that Alex is already trying to get himself awake to be prepared for dinner.
Once again, Oliver has decided he owns my chair. I Once again, Oliver has decided he owns my chair. I’m not allowed to use my desk until he’s finished napping.
I seem to be boring Alex late Sunday afternoon. 😺 I seem to be boring Alex late Sunday afternoon. 😺
I have shorts on, so I’m glad Oliver “made his bis I have shorts on, so I’m glad Oliver “made his biscuits” on my tummy instead of on my leg when he jumped into my lap just now. 😺
From the CritterCam: Just after 9 a.m. Sunday, Ale From the CritterCam: Just after 9 a.m. Sunday, Alex seems to be considering whether to return to his bed.
When I pulled into the driveway late Saturday nigh When I pulled into the driveway late Saturday night, Sam was watching me from an office window — and when I got inside and walked into the office, he had turned around to watch me again. He’s an effective little neighborhood spy.
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It turns out that the radical far left has been training “Antifa cats” to sabotage anything important to Donald Trump. Everything he did was perfect. Honest. It was all the cats’ fault. Arrest all the cats! This is the latest of my ridiculous satirical shorts. Please go watch it. Then “like” it and subscribe. Please. I’m begging you. (Too much?) Although a couple of the previous videos have had views in the hundreds, most have still been seen by fewer than 20 people. So I seem to be having trouble letting people know that page exists.

Here’s the latest of my ridiculous parody shorts. It crossed my mind Tuesday to wonder what a slick and fast-talking car dealer might do right now to try to turn the high price of gasoline to his advantage. So I conceived of a fat and lovable character who tried to sell cars that don’t use any fuel — and then I started wondering if it would be funnier if all the characters were felines. Designing the King Cashpaw character took about four hours, but the rest took only another four hours, so this was a relatively quick piece that virtually wrote itself. I know it’s almost impossible for these parody videos to find a larger audience, but at least they amuse me — and there are 19 of them on my YouTube page now. The first few were very limited, but they’re getting more complex.

The Republican Party is dead. It still exists in name, of course, but it’s nothing but a shell. All that’s left are idiots and stooges and con men of the MAGA party. When Donald Trump is gone — which won’t be long — those populist idiots and pragmatic fools will have no one to follow. Democrats will thrive. They will take more power than ever and they will push the federal government further to the radical far left than ever. When that happens, don’t just blame Trump if you’re a conservative. Blame every person who has claimed to be a conservative and has given up on principles, character and everything else that Republicans once claimed to stand for. As someone who worked as a GOP political consultant for many years, this is disgusting and disturbing to me. Those who have enabled Trump to have almost unchecked power are going to be shocked when they see what they will unleash in the long run. It’s been plain all along what this narcissistic con man is. It’s your fault that you chose to pretend not to see what he really is.

We are ruled by the dumbest and most incompetent people among us — and we have a system which allows stupid and irresponsible people to force the costs of their idiocy onto smarter and wiser people. Can we get away with that? Yes, for quite some time. But we eventually reach a point at which the dumbest of the dumb — who are habitual liars and mentally ill fools — lead us to the disasters and destruction that some of us have seen coming for years. We are approaching that point. And yet most of the idiots around us still wave their rhetorical banners of support for the evil people who are leading us to ruin — and all of them point their fingers at someone else, never noticing that their own enthusiastic support of evil is to blame. When things finally fall apart, blame yourself for your blindness to the evil, not whoever happens to be in power when it happens.

I’ve been making some changes to the site lately and there are more changes coming in the days ahead, so don’t be surprised if you some small differences. This is not a wholesale redesign, but rather the addition of some features. Since they’re smarter than I am, I’ve put Oliver and Alex in charge of the technical work, which you can see in this action photo from the control room of our media complex. I recently added a series of landing pages for readers who randomly discover the site from an Internet search. I’ve also changed the YouTube link at the top of the page to go to the new YouTube channel for video essays that reflect things I’ve already published here. (Here’s a little bit about both of the YouTube channels I’m working on.) In addition, I’m trying to move away from using Instagram, so I’m experimenting with photo plug-ins that will eventually allow me to host the pictures — cats, dogs, sunsets, whatever — that I often take. So don’t be surprised to see more changes. Thanks for your patience. Let’s hope Alex and Oliver know what they’re doing.

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